Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.

 

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We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.

 

 MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.

Blog

Chad Halvorson Interview: UX and the Customer Growth Driven Perspective

Chad Halvorson, Founder and CEO of When I Work spoke with MIMA about the subject of his upcoming event, UX and the Customer Growth Driven Perspective. When I Work has grown significantly since 2010 and recently received $24 million in venture capital. Chad started the company with three people and

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MIMA CATFOA Preview with Genius Steals Founder Faris Yakob

Genius Steals Founder, Strategist and author of Paid Attention, Faris Yakob will join MIMA for CATFOA (Conversations About the Future of Advertising) Wednesday July 19th at Fine Line Café. MIMA talked with Faris about his upcoming presentation and visit to Minneapolis. He’s looking forward to the great summer weather, as

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Presentation, Resources and Tools from June’s Content Workshop




Note: this content is available to workshop attendees only. Learn more about our events here.
Thank You for Attending the Content Strategy Workshop! We're glad you could make it and hope you found this workshop useful. If you haven't yet, please take a few minutes to give us
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MIMA Interview with Patty Radford Henderson

On June 15, MIMA will host Patty Radford Henderson, who will present a three-hour workshop titled “A Data-Driven Approach to Content Strategy and Brand Building.”  In case you were wondering how to prepare or you didn’t sign-up in time (it’s already sold out!), we asked Patty for her insights as

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Event Recap: MIMA Career Development Series – Modern Career Development

MIMA held the first of its semi-annual career development series May 4. Modern Career Development, at Horizontal Integration covered the burgeoning career possibilities in digital marketing. The panel explored the options while Horizontal Integration provided headshots, resume feedback and refreshment.
Arik Hanson, Principal of ACH Communications
Arik spoke about his
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MIMA May Monthly Recap:  Media Unleashed

Stephen Blackwell, Chief Strategy Officer with Hollywood Reporter-Billboard Media Group presented on what it takes to reach the ad-nostic generation in the age of technological disruption. How does a modern marketer effectively navigate the sheer volume of content options to ensure their message reaches Millennials? 
Millennials are a key growth
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