Conveying a brand story to our audience in a relatable way is something us marketers strive to achieve every day. Alix Hart, acting CMO at Symantec, takes this a step above and beyond with what she calls “momentum marketing.” For our March event, we had the opportunity to learn from Alix as she presented best practices and real examples of momentum marketing to a full crowd of eager MIMA attendees.
Here are a few key points of what we learned.
Author: Lyndsey Danberry, MIMA member and volunteer
One of the biggest challenges for content marketers is effectively conveying a brand story. Most stories tend to focus too much on the company and not enough on its customers. But the truth is, the only messages your audience will see, hear and engage with are those they choose to listen to and talk about. Follow these 4 tips to effectively tell your brand’s story.
We kicked off the member profile series on the MIMA blog last month with Preston Kelley’s Mark Jenson. Today, we’re continuing with Whitney Johnson, who is not only a member of MIMA but also an active volunteer on the marketing committee.
About a year ago, we officially shut down the MIMA blog. What had once been a good resource and read for interactive marketers from across Minnesota, had started to die on the vine. With a decent amount of change at the board and committee levels last year, we just couldn’t keep it going. We had to focus on other, more pressing priorities. So, we had to let it go.
But today, I’m happy to report that we’re officially rebooting the MIMA blog!
We’re starting a new series on the MIMA blog today: Member profiles. The goal? To highlight just a few of our crazy-smart members and showcase who they are, and what they do.
Today, we’re starting with Preston Kelly’s Mark Jenson, who seemingly finds a way to make it to virtually EVERY MIMA event lately. Let’s meet Mr. Jenson.
The 2013 MIMA Summit was rich with presenters who have also authored books. Here’s a handy list of those titles.
Morning keynote SARAH LACY has authored three books. Here’s a link to her author page at MIMA Bookstore partner Barnes and Noble.
Afternoon keynote NATE SILVER has authored the best selling The Signal and The Noise.
Session speaker TOM MARTIN authored The Invisible Sale.
Session speaker STEVE PORTIGAL authored Interviewing Users, and thanks to his publisher, Rosenfeld Media, has extended a 20% discount code to Summit attendees (use “MIMA” at check out from the link to his book).
Session speaker MARGOT BLOOMSTEIN authored Content Strategy At Work.
Session speaker JOSH CLARK authored TapWorthy – Designing Great iPhone Apps.
And session speaker FRANK ROSE has authored several books, including The Art of Immersion, West of Eden and The Agency.
On Tuesday, October 15, we’re going to close out the 12th annual MIMA Summit with remarks from noted music, tech and business pundit Bob Lefsetz on our theme, the State of Change. Bob’s made a 25+ year career talking truth to power and illuminating the causes of change. Here’s a list of ten Lefsetz posts — in no specific order — we think demonstrate his unique style of writing and powerful vision. Consider this your introduction to the wisdom of Lefsetz:
“Don’t assume anyone’s seen anything in the media today, we’re all so drilled down into our own little holes that everybody misses much, and doesn’t care when they’re called out on it. The concept of feeling better about yourself because you know about something somebody else does not, or you know it sooner, is passÌ©.”
You probably don’t know the name Bob Lefsetz, but we guarantee you will remember him after his closing keynote at the 2013 Minnesota Interactive Marketing Association (MIMA) Summit on Tuesday, October 15 .
Dear MIMA Members,
It’s time to evolve, and I’m thrilled. In my six years with the MIMA Board, we’ve grown the association from almost 800 members to over 1,300. We’ve produced almost 100 events and welcomed over 300 speakers to help elevate talent here in Minnesota.
Authored by Tim Brunelle, MIMA President
Minnesota is a highly innovative state in many regards. We often lead the nation on issues and ideas related to the arts, education, medicine, retail, design, technology, marketing and non-profits. Minnesota created the very first Advertising Federation, the first Better Business Bureau and the first Interactive Marketing Association (in 1998). We don’t need to become leaders in bad tax policy.