Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.
We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.
MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.
Spike Jones Interview: Breaking All the Social Media Rules
On September 20, 2017, Spike Jones, VP of Strategy at Spredfast will join MIMA for the discussion “Breaking all the Social Media Rules” at the MIMA Monthly Event. Spike is a results-proven communications professional who specializes in digital and social media marketing. His background includes his work with Brains on
Event Recap: UX: A Customer Growth Driven Perspective
What users say is qualitative. What users do is quantitative. In this session Chad Halvorson, Founder/CEO of the Minneapolis start-up company When I Work, will talk about why managing qualitative and quantitative data is critical to executing a UX strategy that materially drives
Event Recap: CATFOA #24 with Genius Steals Founder Faris Yakob
August 2017 Workshop Resources
Note: this content is available to workshop attendees only. Learn more about our events here.
Thank You for Attending the Content Strategy Workshop! We're glad you could make it and hope you found this workshop useful.
Resources and Tools
Download the presentation: MIMA Topic Mapping
Chad Halvorson Interview: UX and the Customer Growth Driven Perspective
Chad Halvorson, Founder and CEO of When I Work spoke with MIMA about the subject of his upcoming event, UX and the Customer Growth Driven Perspective. When I Work has grown significantly since 2010 and recently received $24 million in venture capital. Chad started the company with three people and