Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.

 

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We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.

 

 MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.

Blog

Video: Why Your Great Work Doesn’t Always Work

Design for a Corporate Client

Creative Director Donna Root has helped drive great creative work from inside Intel and 3M as part of their iconic brand campaigns. But how? In this presentation, Donna will discuss hiring, managing, growing and selling design inside big companies — from the C-Suite across
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MIMA Career Development Series – Teaser Q&A with Panelist Holly Spaeth

By Gina Micek
In the first of MIMA’s semi-annual Career Development Series, our panelists will explore the burgeoning job opportunities in digital marketing.  How does a modern job seeker make more informed decisions with all the choices that are available?  There is no end of advice given to

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It’s Time

Our database has officially migrated. Please go to My Account to reset your password.
Why? Well, a couple reasons.
First, a better user experience. As of yesterday, we used two systems. If you ever noticed jumping to a different design when registering for an event, that’s why. By

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Apply for the MIMA Student Scholarship

By Bret Busse
MIMA is now offering two student scholarships to honor the legacies of Robin Carpenter and Jarrid Grams. I had the privilege of being close friends with Robin and Jarrid and am thrilled to see these scholarships come to life. 
MIMA’s mission is to Inspire and Connect. These words

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February Coffee & Case Studies Recap



By Gina Micek
Jessica Hack, Brand Communication Manager at 3M, Brit Ryan, Art Director and Madeline Hasler, Account Executive at OLSON respectively, presented their case studies to a sold-out crowd at the popular MIMA Members-Only Coffee & Case Studies event held at Antenna in February.
Case Study 1: Jessica
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Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas



According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to
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Minnesota Interactive Marketing Association

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