Email is one of those tactics that few of us truly specialize in, but one almost every one of us who works in digital marketing touches on a regular basis. And it’s a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search.
The number of great email marketing tools are endless. Sure, we all know the big players like Marketo and Eloqua, but it’s the small heroes that are truly filling the gaps. Whether you’re an independent blogger or a marketer within a large organization, the following simple tools are sure to improve your email marketing.
The 2015 MIMA Summit has come and gone but the event left a lasting impression on many. We laughed, we tweeted, we selified (with Oliver Luckett) and we disrupted! Whether your interests lie in content, mobile, design, paid and social, data or the digital mix, there was sure to be something for all 1,000+ attendees. The goal was disruption, and disrupt we did.
Here are the top 10 take-aways to help relive the disruption at the 2015 MIMA Summit!
Author: David Krejci, Weber Shandwick
Another social meme has come and gone where millions of us discussed—but far fewer acted upon—a behavior many regarded as wrong: killing a lion for kicks. Thanks to the sacrifice of Cecil, many were allowed to illustrate to friends, family and colleagues how upstanding they are by eviscerating a reprehensible hunter cum dentist online, exhaling a collective and secular amen across the congregation of their social spheres.
We can’t give you a taste of the delicious donuts that were served at this month’s event, but we can give you a taste of the content that was presented and fill you in on the juicy details. So if you missed this month’s event, “We Are All Digital Startups Now,” or if you just want to revisit the topic, look no further. Here are the main key points from the presentation.
Why should you attend the 2015 MIMA Summit: The Disruptors?
It’s time to embrace the unknown. It’s time to challenge existing conventions. It’s time to stop simply dreaming of smarter ways of doing business and actually start making those dreams happen. How do we do that? By attending this year MIMA Summit – the Disrupters!
Here are the top 5 reasons to attend this year’s MIMA Summit.
Innovation seems to be a buzzword that just will not go away. But in reality, it’s a critical concept that all businesses – no matter the size – need to grasp in order to survive.
As industries and business landscapes continue to evolve in a rapid-fire pace, many organizations struggle to keep up. Hierarchies and lack of idea sharing leads to stagnant ideation. Every member of your team should be involved in innovation – it’s just a matter of building and maintaining a culture of idea sharing even through continued business growth. Luckily, large companies like Google and Apple prove that it is possible to continually push the envelope and lay the foundation for innovation. Whether you’re in a company of 5 or 5000, here are 3 actionable ways to keep the innovation energy alive!
Couldn’t make the MIMA event last week on Predictive Marketing?
Have no fears, the recap is here!
If you didn’t make it to the MIMA event last week at the Microsoft Technology Center, not only did you miss a sneak peek into Microsoft’s newest innovations in customer experience and interaction, you also missed an incredible presentation by CMO of Lead Enterprise Marketing of Microsoft, Jeff Marcoux. But, have no fear, we’ve got the recap and five major take-aways that you’ll want to write down and start implementing in your market.
Gone are the days of making marketing decisions based solely on intuition. Data-driven marketing is helping shape the future of marketing by providing marketers with a better understanding of the customer, creating unique experiences and building more personal interactions. But, the bigger question is, how do we use it?