Welcome (back) to the MIMA blog

About a year ago, we officially shut down the MIMA blog. What had once been a good resource and read for interactive marketers from across Minnesota, had started to die on the vine. With a decent amount of change at the board and committee levels last year, we just couldn’t keep it going. We had to focus on other, more pressing priorities. So, we had to let it go.

But today, I’m happy to report that we’re officially rebooting the MIMA blog!
Continue reading

2013 MIMA Summit – Book Links from Presenters

The 2013 MIMA Summit was rich with presenters who have also authored books. Here’s a handy list of those titles.

Morning keynote SARAH LACY has authored three books. Here’s a link to her author page at MIMA Bookstore partner Barnes and Noble.

Afternoon keynote NATE SILVER has authored the best selling The Signal and The Noise.

Session speaker TOM MARTIN authored The Invisible Sale.

Session speaker STEVE PORTIGAL authored Interviewing Users, and thanks to his publisher, Rosenfeld Media, has extended a 20% discount code to Summit attendees (use “MIMA” at check out from the link to his book).

Session speaker MARGOT BLOOMSTEIN authored Content Strategy At Work.

Session speaker JOSH CLARK authored TapWorthy – Designing Great iPhone Apps.

And session speaker FRANK ROSE has authored several books, including The Art of Immersion, West of Eden and The Agency.



Top Ten Bob Lefsetz Posts – A Guide for 2013 MIMA Summit Attendees

On Tuesday, October 15, we’re going to close out the 12th annual MIMA Summit with remarks from noted music, tech and business pundit Bob Lefsetz on our theme, the State of Change. Bob’s made a 25+ year career talking truth to power and illuminating the causes of change. Here’s a list of ten Lefsetz posts — in no specific order — we think demonstrate his unique style of writing and powerful vision. Consider this your introduction to the wisdom of Lefsetz:
Continue reading

Why You Don’t Want to Miss Bob Lefsetz Closing Out The 2013 MIMA Summit

“Don’t assume anyone’s seen anything in the media today, we’re all so drilled down into our own little holes that everybody misses much, and doesn’t care when they’re called out on it. The concept of feeling better about yourself because you know about something somebody else does not, or you know it sooner, is passÌ©.”

You probably don’t know the name Bob Lefsetz, but we guarantee you will remember him after his closing keynote at the 2013 Minnesota Interactive Marketing Association (MIMA) Summit on Tuesday, October 15 .
Continue reading

Taxing services is a bad idea for Minnesota

Authored by Tim Brunelle, MIMA President

Minnesota is a highly innovative state in many regards. We often lead the nation on issues and ideas related to the arts, education, medicine, retail, design, technology, marketing and non-profits. Minnesota created the very first Advertising Federation, the first Better Business Bureau and the first Interactive Marketing Association (in 1998). We don’t need to become leaders in bad tax policy.
Continue reading

Top 5 In-Demand Marketing Jobs of 2012

As “the premier marketing and creative staffing agency in Minnesota,” it comes with a great deal of authority to have one of our lovely sponsors, Celarity, espouse on the top marketing jobs of 2012. Check back later this month for a look at how 2013 is shaping up.

2012 is proving to be a heck of a year for the creative industry. Hiring managers across the country are digging deep for in-demand candidates. The marketing and creative world is unique, with ever-evolving trends, new ideas and technology.
Continue reading

MIMA Summit Recap: Aunt Jemima ‰”Live from the Line:‰ How Social Video Brought an Underdog”

This is a recap of The 2012 MIMA Summit Presentation Aunt Jemima ‰”Live from the Line:‰ How Social Video Brought an Underdog,” by Marcy Massura of Weber Shandwick and Mitchell Reichgut.

Blog post by Lindsey Frey

Waffling the Competition

Aunt Jemima Frozen Breakfast was being outflanked and outspent by much larger rivals. Lacking the budget to compete in traditional media, the brand created an innovative social platform that straddled the line between paid and earned media. The videos featured real employees, and they were shot on location at the Aunt Jemima plant in Tennessee.
Continue reading