Video: Why Your Great Work Doesn’t Always Work

Video: Why Your Great Work Doesn’t Always Work

Design for a Corporate Client

Creative Director Donna Root has helped drive great creative work from inside Intel and 3M as part of their iconic brand campaigns. But how? In this presentation, Donna will discuss hiring, managing, growing and selling design inside big companies — from the C-Suite across
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It’s Time

It’s Time

Our database has officially migrated. Please go to My Account to reset your password.
Why? Well, a couple reasons.
First, a better user experience. As of yesterday, we used two systems. If you ever noticed jumping to a different design when registering for an event, that’s why. By

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Apply for the MIMA Student Scholarship

Apply for the MIMA Student Scholarship

By Bret Busse
MIMA is now offering two student scholarships to honor the legacies of Robin Carpenter and Jarrid Grams. I had the privilege of being close friends with Robin and Jarrid and am thrilled to see these scholarships come to life. 
MIMA’s mission is to Inspire and Connect. These words

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February Coffee & Case Studies Recap

February Coffee & Case Studies Recap



By Gina Micek
Jessica Hack, Brand Communication Manager at 3M, Brit Ryan, Art Director and Madeline Hasler, Account Executive at OLSON respectively, presented their case studies to a sold-out crowd at the popular MIMA Members-Only Coffee & Case Studies event held at Antenna in February.
Case Study 1: Jessica
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Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas

Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas



According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to
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Video: Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud

Video: Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud



Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher,
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Interview with Meghan McInerny

Interview with Meghan McInerny



In January’s meetup event Meghan McInerny, COO of Clockwork packed the MIMA event with so much information, she ran short on time to cover it all.  One of the great things about being a member of MIMA is the quality of the events and the presenters who are
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Event Recap: MIMA Meetup Black Belt Project Management

Event Recap: MIMA Meetup Black Belt Project Management



Meghan McInerny, COO of Clockwork and co-author of Interactive Project Management: Pixels, People and Process (New Riders 2012), shared her insights on the unique needs of interactive projects at the MIMA Meetup. 
What is interactive project management?
Meghan emphasizes that project managers are defining and figuring out the
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