MIMA CATFOA Preview with Genius Steals Founder Faris Yakob

MIMA CATFOA Preview with Genius Steals Founder Faris Yakob

Genius Steals Founder, Strategist and author of Paid Attention, Faris Yakob will join MIMA for CATFOA (Conversations About the Future of Advertising) Wednesday July 19th at Fine Line Café. MIMA talked with Faris about his upcoming presentation and visit to Minneapolis. He’s looking forward to the great summer weather, as

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MIMA Interview with Patty Radford Henderson

MIMA Interview with Patty Radford Henderson

On June 15, MIMA will host Patty Radford Henderson, who will present a three-hour workshop titled “A Data-Driven Approach to Content Strategy and Brand Building.”  In case you were wondering how to prepare or you didn’t sign-up in time (it’s already sold out!), we asked Patty for her insights as

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Event Recap:  MIMA Career Development Series – Modern Career Development

Event Recap: MIMA Career Development Series – Modern Career Development

MIMA held the first of its semi-annual career development series May 4. Modern Career Development, at Horizontal Integration covered the burgeoning career possibilities in digital marketing. The panel explored the options while Horizontal Integration provided headshots, resume feedback and refreshment.
Arik Hanson, Principal of ACH Communications
Arik spoke about his
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MIMA May Monthly Recap:  Media Unleashed

MIMA May Monthly Recap:  Media Unleashed

Stephen Blackwell, Chief Strategy Officer with Hollywood Reporter-Billboard Media Group presented on what it takes to reach the ad-nostic generation in the age of technological disruption. How does a modern marketer effectively navigate the sheer volume of content options to ensure their message reaches Millennials? 
Millennials are a key growth
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Video: The New Face of Loyalty

Video: The New Face of Loyalty







Linh Peters is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of
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Video: Why Your Great Work Doesn’t Always Work

Video: Why Your Great Work Doesn’t Always Work



Donna Root, Creative Director 3M Brand Designs, used examples from her iconic work in corporate design for Intel and 3M to illustrate what it takes to get the job done in large company environments with extensive bureaucracies.
At Intel, Donna took the Intel chip brand from 4B to
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Event Recap: MIMA Meetup Trends and Takeaways from SXSW 2017

Panelists at the MIMA Meet-Up held at space150, headquartered in Minneapolis, MN returned from SXSW (South by Southwest) 2017, giving us their insights and takeaways from the conference held in Austin, TX.
Marc Jenson, Chief Innovation Officer, Space150
Marc concentrated his sessions in areas of technology innovation and future
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