This past Tuesday, the Minnesota Interactive Marketing Association heard from nonprofit Code Savvy’s Andrea Wilson Vazquez, with attendees exploring with the ways that computational thinking, UX design thinking, and even basic app development can be—or already are!—part of what marketers do every day. Missed the event? No worries. Here are
Greg Swan Interview: Getting Your Hands Dirty in a Fast-Changing Digital Age
MIMA sat down with Greg Swan, Director of Digital, Social and Innovation at Fallon, to learn how he leads his team to pioneer the future of digital. We learned a lot, but feel we barely scratched the surface
In celebration of MIMA’s 20th Anniversary, we spoke with one of MIMA’s founding board members and Presidents, Beth Temple, about the early days of the organization.
Beth recalls that just as The Web was taking shape, marketers like herself and Tom Borgerding were seeking connections with others who were focused
Twenty years ago, MIMA was founded with the primary intention to showcase all the great work happening in digital marketing in Minnesota.
The main forum to do this has been our speaking events, including our signature Summit.
We have decided to launch our Member Spotlight. This will be a monthly
1999. That’s when we officially started. We were different then – a lower case “i” was hip, and iPhones weren’t even a thing yet. It’s been quite a 20 year journey, and the voyage of MiMA has evolved with every year. We started as a small group of marketers, and […]
In anticipation to MIMA’s 20th anniversary, we reached out to one of the founders, Tom Borgerding, to gather his thoughts about his vision, what he intended-and did not intend- to do, as well as his thoughts on the future of digital and MIMA.
MIMA It has been twenty years since
Our April monthly event, “Win in the Evolving Search World”, will feature two thought leaders on content from Nina Hale.
Heather Rist Murphy, VP of Performance Content and Social Media, and Katie Pennell Tweedy, Senior Performance Content & SEO Manager, will present their take on the current landscape of content
MIMA’s February event will be held on February 27th, 2019. Space150’s Chief Innovation Officer, Marc Jensen will shed light on one of marketing’s biggest trends- AI (Artificial Intelligence).
Marc hopes to share with us how AI, which is beginning to show up in every area of our lives and is
A Digital Transformation Framework For Digital Strategists from Jim Cuene On January 16, MIMA hosted its first event of the year, Digital Transformation- Making It Work for You in 2019, presented by Jim Cuene. The venue -University of St. Thomas’ Schulze Auditorium was a perfect setting for this sold-out event […]
MIMA’s past President, Ryan Arnholt, announced this week that he was tapped by Atmosphere IoT (Internet of Things) as their new Marketing Director. In this role he will plan and lead the marketing initiatives of the start-up as it moves from its early stage to growth phase
With the amazing