February Coffee & Case Studies Recap

February Coffee & Case Studies Recap



By Gina Micek
Jessica Hack, Brand Communication Manager at 3M, Brit Ryan, Art Director and Madeline Hasler, Account Executive at OLSON respectively, presented their case studies to a sold-out crowd at the popular MIMA Members-Only Coffee & Case Studies event held at Antenna in February.
Case Study 1: Jessica
Member? Login for discounts. Not a member? Join today.
Read More
Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas

Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas



According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to
Member? Login to view. Not a member? Join today.
Read More
Video: Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud

Video: Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud



Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher,
Member? Login for discounts. Not a member? Join today.
Read More
Interview with Meghan McInerny

Interview with Meghan McInerny



In January’s meetup event Meghan McInerny, COO of Clockwork packed the MIMA event with so much information, she ran short on time to cover it all.  One of the great things about being a member of MIMA is the quality of the events and the presenters who are
Member? Login for discounts. Not a member? Join today.
Read More
Event Recap: MIMA Meetup Black Belt Project Management

Event Recap: MIMA Meetup Black Belt Project Management



Meghan McInerny, COO of Clockwork and co-author of Interactive Project Management: Pixels, People and Process (New Riders 2012), shared her insights on the unique needs of interactive projects at the MIMA Meetup. 
What is interactive project management?
Meghan emphasizes that project managers are defining and figuring out the
Member? Login for discounts. Not a member? Join today.
Read More
MIMA November Event:  The Art + Science of Content Strategy

MIMA November Event: The Art + Science of Content Strategy

By: Gina Micek
At MIMA’s November event  Brad Spychalski, who leads Retail West and Midwest for Pinterest’s Creative & Brand Strategy team, presented a snapshot of what is usually a four hour course on Pinterest’s interactive Workbench.
Beginning with a Nike campaign ad portraying a woman running a marathon in

Read More
MIMA’s October Coffee & Case Studies Recap

MIMA’s October Coffee & Case Studies Recap

By: Gina Micek
MIMA’s October Coffee & Case Studies took place Wednesday 26th, 2016 at Antenna. 
Preston Kelly VP Creative Director, Peter Tressel, presented Case Study 1: “Humanizing Healthcare” The team was recognized as a Webby Award Finalist in 2015 for their work constructing a user friendly information portal for

Read More
MIMA Summit to Help Digital Marketers Connect Data, Content & Design

MIMA Summit to Help Digital Marketers Connect Data, Content & Design

15th Annual Summit takes place Wednesday, Oct. 19 at the Hilton in downtown Minneapolis
 
MINNEAPOLIS – October 11, 2016 – Area digital marketers will focus on the intersection of data, content and design when the Minnesota Interactive Marketing Association (MIMA) Summit returns to the Minneapolis Hilton on Wednesday, Oct. 19.
 

Read More

Act fast! Summit early bird pricing ends on July 1st! Dismiss