MIMA November Event:  The Art + Science of Content Strategy

MIMA November Event: The Art + Science of Content Strategy

By: Gina Micek
At MIMA’s November event  Brad Spychalski, who leads Retail West and Midwest for Pinterest’s Creative & Brand Strategy team, presented a snapshot of what is usually a four hour course on Pinterest’s interactive Workbench.
Beginning with a Nike campaign ad portraying a woman running a marathon in

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MIMA’s October Coffee & Case Studies Recap

MIMA’s October Coffee & Case Studies Recap

By: Gina Micek
MIMA’s October Coffee & Case Studies took place Wednesday 26th, 2016 at Antenna. 
Preston Kelly VP Creative Director, Peter Tressel, presented Case Study 1: “Humanizing Healthcare” The team was recognized as a Webby Award Finalist in 2015 for their work constructing a user friendly information portal for

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MIMA Summit to Help Digital Marketers Connect Data, Content & Design

MIMA Summit to Help Digital Marketers Connect Data, Content & Design

15th Annual Summit takes place Wednesday, Oct. 19 at the Hilton in downtown Minneapolis
 
MINNEAPOLIS – October 11, 2016 – Area digital marketers will focus on the intersection of data, content and design when the Minnesota Interactive Marketing Association (MIMA) Summit returns to the Minneapolis Hilton on Wednesday, Oct. 19.
 

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Storyscaping: The Power of Stories Lived Versus Stories Told

Storyscaping: The Power of Stories Lived Versus Stories Told

It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to become part of

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Summit Session Highlight: GoKart Labs

Summit Session Highlight: GoKart Labs

Summit Session Highlight: GoKart Labs

Note: This year’s Summit will include an interactive session with the team from GoKart Labs. Participants will be invited to share their thoughts on how MIMA can do more for the Twin Cities community while also getting to see GoKart’s agile process at

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Summit Speaker Highlight: Karen Semone on Agile Content Marketing

Summit Speaker Highlight: Karen Semone on Agile Content Marketing

For nearly two decades, Karen Semone has been helping brands create digital content that drives people to think, feel, transact, share and connect. She leads the Content Practice at VSA Partners, partnering with clients to plan and execute digital, content-driven products and experiences. Here Semone shares more on what

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Video: The Power of Stories Lived Versus Stories Told



We believe that while a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness – consumer expectations for engagement and interaction on their terms predicate a much more systematic approach to ideas, narratives and connection points. You will learn how the power of an
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Summit Speaker Highlight: Tony Tung on Design Perspectives

Summit Speaker Highlight: Tony Tung on Design Perspectives

By day, Tony Tung is the Executive Creative Director at Hook, a digital creative agency making work for leading advertising agencies and smart brands. By night – and probably a little on the weekends – he’s co-founder of Cloneless Media, a visual FX and post-production company with a patented platform

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Recap: Storyscaping- The Power of Stories Lived Versus Stories Told

Recap: Storyscaping- The Power of Stories Lived Versus Stories Told

Storyscaping

It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to

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