Event Recap: MIMA Meetup Trends and Takeaways from SXSW 2017

Panelists at the MIMA Meet-Up held at space150, headquartered in Minneapolis, MN returned from SXSW (South by Southwest) 2017, giving us their insights and takeaways from the conference held in Austin, TX.
Marc Jenson, Chief Innovation Officer, Space150
Marc concentrated his sessions in areas of technology innovation and future
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February Coffee & Case Studies Recap

February Coffee & Case Studies Recap



By Gina Micek
Jessica Hack, Brand Communication Manager at 3M, Brit Ryan, Art Director and Madeline Hasler, Account Executive at OLSON respectively, presented their case studies to a sold-out crowd at the popular MIMA Members-Only Coffee & Case Studies event held at Antenna in February.
Case Study 1: Jessica
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Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas

Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas



According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to
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Video: Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud

Video: Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud



Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher,
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Event Recap: MIMA Meetup Black Belt Project Management

Event Recap: MIMA Meetup Black Belt Project Management



Meghan McInerny, COO of Clockwork and co-author of Interactive Project Management: Pixels, People and Process (New Riders 2012), shared her insights on the unique needs of interactive projects at the MIMA Meetup. 
What is interactive project management?
Meghan emphasizes that project managers are defining and figuring out the
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MIMA November Event:  The Art + Science of Content Strategy

MIMA November Event: The Art + Science of Content Strategy

By: Gina Micek
At MIMA’s November event  Brad Spychalski, who leads Retail West and Midwest for Pinterest’s Creative & Brand Strategy team, presented a snapshot of what is usually a four hour course on Pinterest’s interactive Workbench.
Beginning with a Nike campaign ad portraying a woman running a marathon in

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MIMA’s October Coffee & Case Studies Recap

MIMA’s October Coffee & Case Studies Recap

By: Gina Micek
MIMA’s October Coffee & Case Studies took place Wednesday 26th, 2016 at Antenna. 
Preston Kelly VP Creative Director, Peter Tressel, presented Case Study 1: “Humanizing Healthcare” The team was recognized as a Webby Award Finalist in 2015 for their work constructing a user friendly information portal for

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Storyscaping: The Power of Stories Lived Versus Stories Told

Storyscaping: The Power of Stories Lived Versus Stories Told

It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to become part of

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Video: The Power of Stories Lived Versus Stories Told



We believe that while a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness – consumer expectations for engagement and interaction on their terms predicate a much more systematic approach to ideas, narratives and connection points. You will learn how the power of an
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