MIMA April Event Recap: Content Marketing 2.0

Most companies spend between 200% and 500% more on sales than they do on marketing. Not LeadPages — they flipped the model. 
At our April monthly event, Clay Collins from LeadPages showed us how the B2B software company and 2014’s fastest growing startup in Minnesota used content marketing to land

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MIMA March Meetup Recap

Last week, 30 of our members discussed location based social media monitoring and consumer engagement in an intimate roundtable discussion. The meetup discussion was led by Emily Shannon, Digital Director at the Mall of America (MOA), and she dished awesome insights on how to better understand customers to deliver timely

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March Modernizing Marketing Event Recap

March Modernizing Marketing Event Recap

The media and marketing landscape has transformed dramatically in the past decade. Yet, most marketing departments look and operate largely the same way today as they did 10 years ago. Outdated legacy structures are limiting our potential as modern-day marketers. Whether you work for a Fortune 500 firm, a growing

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Modernizing Your Marketing and Staying Ahead

Change is a natural part of our careers, especially in the interactive marketing industry. The media and marketing landscape shifts dramatically year after year, new technology tools emerge every day, and us marketers need to be able to keep up. But what do you need to stay ahead of the

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February Event Recap: Uncovering the Intrapreneur in All of Us

What started as a dreary winter morning turned into a lively, inspirational start to a day thanks to Nancy Lyons at Clockwork. She brought the energy (after all, energy is her jam) and spilled the truth about work legacy, the importance of disrupting it through intrapreneurship, and lifting up good

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January Social Broadcasting Event Recap

If you’re one of the many who waited with bated breath for each new Serial episode (or if you’re late to the party like me and binge-listened to Season 1 in a single 24-hour period), you know the power of the podcast.  But have you ever considered including podcasting as

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Coffee & Case Studies Event Recap

We started January with a bang by launching our first ever Coffee & Case Studies event. And in my maybe-a-little-biased opinion, it was a great way to start the day. Hosted by Antenna, 40 MIMA members sipped on Kindly Coffee (which, by the way, is incredibly delicious) and discussed two

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November Event Recap: Email Marketing

November Event Recap: Email Marketing

Email is one of those tactics that few of us truly specialize in, but one almost every one of us who works in digital marketing touches on a regular basis. And it’s a key tactic, too. According to research, email conversion rates are up to four times higher than social

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Reliving the Disruption of the 2015 MIMA Summit

Reliving the Disruption of the 2015 MIMA Summit

The 2015 MIMA Summit has come and gone but the event left a lasting impression on many. We laughed, we tweeted, we selified (with Oliver Luckett) and we disrupted! Whether your interests lie in content, mobile, design, paid and social, data or the digital mix, there was sure to be

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