January Social Broadcasting Event Recap

If you’re one of the many who waited with bated breath for each new Serial episode (or if you’re late to the party like me and binge-listened to Season 1 in a single 24-hour period), you know the power of the podcast.  But have you ever considered including podcasting as

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Coffee & Case Studies Event Recap

We started January with a bang by launching our first ever Coffee & Case Studies event. And in my maybe-a-little-biased opinion, it was a great way to start the day. Hosted by Antenna, 40 MIMA members sipped on Kindly Coffee (which, by the way, is incredibly delicious) and discussed two

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November Event Recap: Email Marketing

November Event Recap: Email Marketing

Email is one of those tactics that few of us truly specialize in, but one almost every one of us who works in digital marketing touches on a regular basis. And it’s a key tactic, too. According to research, email conversion rates are up to four times higher than social

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Reliving the Disruption of the 2015 MIMA Summit

Reliving the Disruption of the 2015 MIMA Summit

The 2015 MIMA Summit has come and gone but the event left a lasting impression on many. We laughed, we tweeted, we selified (with Oliver Luckett) and we disrupted! Whether your interests lie in content, mobile, design, paid and social, data or the digital mix, there was sure to be

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September Event Recap: We Are All Digital Startups Now

We can’t give you a taste of the delicious donuts that were served at this month’s event, but we can give you a taste of the content that was presented and fill you in on the juicy details. So if you missed this month’s event, “We Are All Digital Startups

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July Event Recap: Conversations About The Future Of Advertising

It was a packed house at the Fine Line Cafe as MIMA members eagerly awaited the reigniting of CATFOA (i.e., Conversations About the Future of Advertising). This cafe Q&A between Rick Webb, venture partner at Quotidian Ventures, and Tim Brunelle, former MIMA president, was particularly riveting, talking about the business

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Tactics in Twenty: May Event Recap

Tactics in Twenty: May Event Recap

All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how

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March Event Recap: Brand Storytelling in a Digital World

Conveying a brand story to our audience in a relatable way is something us marketers strive to achieve every day. Alix Hart, acting CMO at Symantec, takes this a step above and beyond with what she calls “momentum marketing.” For our March event, we had the opportunity to learn from

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