Survey Results: How’d We Do at the Big Game

Survey Results: How’d We Do at the Big Game

Minneapolis was host to the Big Game for the first time in 26 years on February 4 at U.S. Bank Stadium. Since the game was awarded to Minneapolis back in 2014, the Twin Cities and many of its brands have been preparing for the big event. Now that

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Top 4 Tips for Creating Content that Converts

As many of us marketers have hopped on the content marketing bandwagon, we’ve transformed into lean, mean content-creating machines (or so we’d like to think!).  However, while we might be able to pull a rabbit blog post out of our hats at a moment’s notice, one of the biggest challenge

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Modernizing Your Marketing and Staying Ahead

Change is a natural part of our careers, especially in the interactive marketing industry. The media and marketing landscape shifts dramatically year after year, new technology tools emerge every day, and us marketers need to be able to keep up. But what do you need to stay ahead of the

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5 Reasons to Have an Intrapreneur at Your Company

Intrapreneurship is the latest hot topic for large organizations, and for good reason.  It’s what brings that entrepreneur-like culture into a process-driven corporate world; what drives innovation, grows bottom lines and introduces new perspectives to established companies. Imagine bringing in the core characteristics of an entrepreneur under your roof and

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Seducing the C-Suite

Seducing the C-Suite

How to Convince Your Senior Execs to Embrace Social Media
When you work at an agency, it’s easy to get sucked into that insular world and assume that everyone knows What’sApp or that Periscope has nothing to do with seeing underwater. That may be true in your part of the

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The Best of the Best: 2016 Trends & Predictions

It’s that time of year again where everyone is writing about their 2016 resolutions, predictions and trends. It’s also that time of year where you ask yourself, “ are all of these trend posts crap?” While some of them are redundant of last year’s predictions and others are purely lacking,

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MIMA – A Year in Review

MIMA – A Year in Review

The end of the year is upon us (can you believe Christmas is only 7 days away?), and we couldn’t let you ring in the New Year without leaving you with a quick overview of the digital disruption  of 2015.
Throughout the year, MIMA presented interactive marketers throughout Minnesota some

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4 Tools to Jumpstart Your Email Marketing Efforts

4 Tools to Jumpstart Your Email Marketing Efforts

The number of great email marketing tools are endless. Sure, we all know the big players like Marketo and Eloqua, but it’s the small heroes that are truly filling the gaps. Whether you’re an independent blogger or a marketer within a large organization, the following simple tools are sure to

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The Best of the Best: 2016 Trends & Predictions

The Best of the Best: 2016 Trends & Predictions

It’s that time of year again where everyone is writing about their 2016 resolutions, predictions and trends. It’s also that time of year where you ask yourself, “are all of these trend posts crap?” While some of them are redundant of last year’s predictions and others are purely lacking, there

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5 Tips for Moving Beyond Dashboards and Identifying True Customer Insights

Gone are the days of making marketing decisions based solely on intuition. Data-driven marketing is helping shape the future of marketing by providing marketers with a better understanding of the customer, creating unique experiences and building more personal interactions. But, the bigger question is, how do we use it?
Here

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