Minneapolis was host to the Big Game for the first time in 26 years on February 4 at U.S. Bank Stadium. Since the game was awarded to Minneapolis back in 2014, the Twin Cities and many of its brands have been preparing for the big event. Now that the event […]
As many of us marketers have hopped on the content marketing bandwagon, we’ve transformed into lean, mean content-creating machines (or so we’d like to think!). However, while we might be able to pull a rabbit blog post out of our hats at a moment’s notice, one of the biggest challenge
Change is a natural part of our careers, especially in the interactive marketing industry. The media and marketing landscape shifts dramatically year after year, new technology tools emerge every day, and us marketers need to be able to keep up. But what do you need to stay ahead of the
Intrapreneurship is the latest hot topic for large organizations, and for good reason. It’s what brings that entrepreneur-like culture into a process-driven corporate world; what drives innovation, grows bottom lines and introduces new perspectives to established companies. Imagine bringing in the core characteristics of an entrepreneur under your roof and
How to Convince Your Senior Execs to Embrace Social Media
When you work at an agency, it’s easy to get sucked into that insular world and assume that everyone knows What’sApp or that Periscope has nothing to do with seeing underwater. That may be true in your part of the
It’s that time of year again where everyone is writing about their 2016 resolutions, predictions and trends. It’s also that time of year where you ask yourself, “ are all of these trend posts crap?” While some of them are redundant of last year’s predictions and others are purely lacking,
The end of the year is upon us (can you believe Christmas is only 7 days away?), and we couldn’t let you ring in the New Year without leaving you with a quick overview of the digital disruption of 2015.
Throughout the year, MIMA presented interactive marketers throughout Minnesota some
The number of great email marketing tools are endless. Sure, we all know the big players like Marketo and Eloqua, but it’s the small heroes that are truly filling the gaps. Whether you’re an independent blogger or a marketer within a large organization, the following simple tools are sure to
It’s that time of year again where everyone is writing about their 2016 resolutions, predictions and trends. It’s also that time of year where you ask yourself, “are all of these trend posts crap?” While some of them are redundant of last year’s predictions and others are purely lacking, there
Gone are the days of making marketing decisions based solely on intuition. Data-driven marketing is helping shape the future of marketing by providing marketers with a better understanding of the customer, creating unique experiences and building more personal interactions. But, the bigger question is, how do we use it?