Let’s face it: rules were made to be broken. And that’s never been more true than with social media marketing. After all, the rules change every day as there are new platforms, new algorithms and new business problems to solve. But a lot of what was true when social came on the seen just doesn’t hold water any longer. And some marketing methods that were around long before social are still tried and true. Come learn how powerful your efforts can be when you strike the right balance. Warning: you might learn something from these counterintuitive lessons.
MIMA is proud to present a brand-new offering starting in 2017 – the Digital Deep-Dive Workshop Series. These workshops are all about taking a deep dive on a specific digital marketing topic with accelerated, hands-on training brought to you by an expert thought leader. Expect a full immersion blending strategy and tactics, with practical learning and tools you can start applying right away to move your career forward.
Join MIMA on August 9th for its members-only MIMA Meetup. This Meetup will be an interactive discussion all about influencer marketing including what brands and companies are doing it best, how you can get started and improve your partnerships, and an opportunity to learn from the influencers themselves.
Join us for the August Monthly on Thursday, Aug 17th. Chad Halvorson, Founder/CEO of the Minneapolis start-up company When I Work, willl talk about why managing qualitative and quantitative data is critical to executing a UX strategy that materially drives customer growth.
This 3-hour “how-to” workshop will take you on a deep dive into a data-driven approach to content strategy and brand building. You will get accelerated, hands-on training that blends strategy and tactics you need to create a successful customer centric content strategy.
Join us for the May monthly event, featuring Stephen Blackwell, Chief Strategy Officer, Hollywood Reporter-Billboard Media Group, returning to Minneapolis after his popular talk at the 2016 MIMA Summit. This session will explore how modern brands should navigate reaching the ad-agnostic generation within the exploding volume of content and growing matrix of options.
Open to everyone — members and non-members! Whether you are 10 years or 10 months into your career, the work landscape in digital is ever in flux when keeping an eye on the job market. Hear from a professional panel, get a free headshot, have your resume reviewed, and learn about new avenues to consider and new insights to share and learn.
Didn’t make it to SXSW this year? Or just can’t get enough? Join MIMA for a recap of the 2017 SXSW Interactive (SXSWi) conference, including an overview of the top trends and takeaways from this breeding ground for new ideas and creative technologies.
Join us for MIMA’s April Monthly event as we welcome Linh Peters who is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers.
Creative Director Donna Root has helped drive great creative work from inside Intel and 3M as part of their iconic brand campaigns. But how? In this presentation, Donna will discuss hiring, managing, growing and selling design inside big companies — from the C-Suite across sprawling bureaucracies.
Students: Don’t miss this exciting opportunity to learn about two new scholarships designed to help you flex your academic muscle and showcase real-world digital experience. There will be free food, drinks and giveaways. There will be opportunities to learn more about volunteering with MIMA as a student ambassador. Lastly, learn what it takes to win one of the new scholarships and network with experienced digital marketing pros.