Wednesday, October 26
7:30AM @ Antenna
Join us for our quarterly Coffee + Case Studies event featuring two case studies from McCann Minneapolis and Preston Kelly. Open to members only, this is an intimate event where you will have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did. Limited to 40 attendees.
Case Study 1: Humanizing Healthcare
Firm: Preston Kelly
Speaker: Peter Tressel, VP Creative Director
“Can I still have sex?” “Can I still run my chain saw?” These were just a couple of the hundreds of questions heart patients were too intimidated to ask their busy doctors. A Medtronic ICD (implantable cardioverter defibrillator) is a lifesaving heart device therapy that delivers a shock that can save a patient’s life, but the overly clinical information available wasn’t allaying patient fears about getting one. Learn more from Peter Tressel about how Preston Kelly humanized a complex topic with a singular voice and user experience designed to educate patients to improve acceptance of ICDs. Recognized as a Webby Award Finalist in 2015.
Case Study 2: Closed-Loop Attribution
Firm: McCann Minneapolis
Speaker: Duke Borgerding, Associate Media Director
Learn how McCann Minneapolis reframed their client’s expectations for omni-channel effectiveness by implementing a closed-loop attribution analysis. By leveraging multiple 1st party data sources they proved the impact of the agency’s programmatic media approach on online and offline conversions while increasing digital ROI.
Date & Time
Wednesday, October 26
7:30 AM – Coffee + Conversations
8:00 – 9:00 AM – Case Studies
219 North 2nd St, Suite 300
Minneapolis, MN 55401
Free parking is available in the Monte Carlo parking lot until 9:30 AM
Student Members: FREE
Creative Director, Preston Kelly
Peter is the digital creative lead for Preston Kelly, a fiercely independent ad agency in Minneapolis. Active in the digital space for decades, he blends memorable brand stories with a fearless love for new things all while avoiding “shiny object syndrome”. This has led to award winning work including a 2015 Webby finalist and more. The agency’s Iconic Ideas philosophy helps clients stay successful with work that integrates and differentiates no matter what channel, platform or ad space they live in. A graduate of St. Olaf College with an art major, Peter took computer science classes in 1976 and still uses his Univac password on occasion.
Associate Media Director, McCann Minneapolis
Duke has always had a head for numbers and the analytics rigor to make sense of them. He has a history of developing innovative strategies driven by both data and marketplace research. After beginning his career in the Midwest, Duke spent time on the East Coast working on brands like Edible Arrangements, FX, MTV, NFL Network, MLB Network, and SONY Electronics. Now with over 10 years of practice, he’s leading Johnsonville’s brand evolution and was instrumental in developing integrated, Effie-winning solutions for KeyBank. He is a trusted mentor in the agency and follows his curiosity – ultimately developing an agency solution for 1:1 targeting and closed-loop attribution.
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