Media Unleashed

This event has expired

Wednesday, May 17th

8:00 AM @Minneapolis Central Library

Walk-ins available for this event


We are mid-cycle in the biggest disruption of audience reach-through-media since the launch of broadcast television. The collision of display media, social influence, branded content, online video and experiential activations has created many options for brand marketers. But it has also left many questions in its wake. Mainly, how should a brand navigate reaching the ad-agnostic generation within this incredible volume of content and growing matrix of options? Join Stephen Blackwell, Chief Strategy Officer, Hollywood Reporter-Billboard Media Group, in answering this question as he returns to the Twin Cities after his popular session at the 2016 MIMA Summit.

Stephen Blackwell

Chief Strategy Officer
Hollywood Reporter-Billboard Media Group

Stephen Blackwell is an entrepreneur and media executive. In 2010 he founded the much-loved music and culture publication Death and Taxes, which paired digital publishing and experiential programming for clients like Ray-Ban, Toyota, Vitaminwater and more. In 2014, Death and Taxes was acquired by SpinMedia, where he served as CEO. In 2017, SpinMedia was acquired by Billboard Media, creating the largest voice in music online. He serves as Chief Strategy Officer and Revenue Officer of the company.

Event Details

Date & Time
Wednesday, May 17th
7:30 - 8:00 am - Registration
8:00 - 9:00 am - Presentation and Q&A
Minneapolis Central Library
Pohlad Hall
300 Nicollet Mall
Minneapolis, MN 55401
Pre-Registration Fees
Members = FREE
Student Members = FREE
Non-Members = $40
Pre-registration closes at midnight prior to the event, at which point walk-in registration fees will apply.
Walk-In Fees
Members:  $10
Student Members:  $10
Non-Members:  $45


Noteworthy Details

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.


If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.


Please note: Audience photographs may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.