MIMA Meetup: The State of Influencer Marketing

Wednesday, August 9th

8:00 AM @ Fast Horse

Join MIMA for an interactive discussion all about influencer marketing including what brands and companies are doing it best, how you can get started and improve your partnerships, and an opportunity to learn from the influencers themselves. This Meetup will be led Cydney Strommen, Account Director at Fast Horse, who has helped bring together some of the most inspirational influencer partnerships in the industry. Cydney will also be joined by Kate Arends of Wit & Delight, a St. Paul-based creative and multichannel marketing consultant with extensive experience in the design industry. Join us as we take a deep dive into influencer marketing in 2017 and where we’re heading.

As a refresher, MIMA Meetups are designed to better connect our members around specific topics relevant to the interactive marketing world. They are for MIMA members only and limited to 30 attendees, so sign up early.

 


Speaker Details

Cydney Strommen

Cydney Strommen is an account director at Minneapolis-based integrated creative agency, Fast Horse. The Cannes Lion award-winning agency represents a variety of prestigious clients including The Coca-Cola Company, Deluxe Corp., Heineken, General Mills, and more. In her role as account director, she oversees strategy and execution of holistic, integrated campaigns across earned, paid and owned channels. Recently, Cydney led the launch of General Mills’ first new cereal brand in 15 years, as well as the launch of the company’s new French-style yogurt line, both of which included multi-faceted influencer marketing components. She has over nine years of experience executing influencer marketing programs on behalf of blue chip clients including Diet Coke, Yoplait, Best Buy and Coca-Cola. A graduate of the University of Minnesota- Twin Cities, Cydney is an active volunteer and past member of the board of directors for The Arc Greater Twin Cities.

Kate Arends

Kate Arends wears many hats: blogger, product developer, branding consultant, designer. In 2009, she founded Wit & Delight, a lifestyle blog that has garnered a tight-knit following with an edited yet approachable point of view on decor, fashion, and entertaining. The website has since broadened its focus to include mental health and wellness topics. In 2014, she introduced a limited-edition line of products with Target Corporation. Kate is a proud resident of St. Paul, where she resides with her husband, Joe Peters, and their sweet English Labrador, Winnie.


Event Details

Date & Time
Wednesday, August 9th
7:30 - 8:00 am - Registration
8:00 - 9:00 am - Discussion and Q&A

Location
Fast Horse
290 9th Ave N
Minneapolis, MN 55401

Members Only Event
Members = FREE
Student Members = FREE
Pre-registration closes at midnight prior to the event. As a refresher, MIMA Meetups are designed to better connect our members around specific topics relevant to the interactive marketing world. They are for MIMA members only and limited to 30 attendees, so sign up early.

 

 


Noteworthy Details

Cancellations
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

 

Switch-outs
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

 

Photography
Please note: Audience photographs may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.