Why I love Interactive Designers
No offense to my print designer friends (and really, some of my best friends are print designers, I swear!), I’ve lately been thinking about how much I love Interactive designers. And production folks. And developers. Maybe it’s because many people seem to think that a designer is a designer is a designer and the result of this way of thinking is working with clients who, for whatever reason, want the person who designs their offline materials to also create their web site. “You guys can work with so-and-so, right? He’ll do the design and you guys can produce it.”
Sure. Sure, we can. But, the thing is, the web is a unique medium. Compared to print, we have far less control over things like fonts, or colors, or even alignment. I can’t tell you how many times in the past couple of years (or even months) I’ve had to explain to a print designer that the pretty, perfectly-sized boxes they laid out are going to get jacked all to hell as soon as the client starts putting content of different lengths in each one. Or how many times I’ve gotten a web site design where everything is Flash and/or images because the designer wants to make sure that they control every aspect of the experience.
The reason why Interactive people are MY people, why I love them with a burning passion matched only by my love of IKEA meatballs and Gossip Girl, is that they are supremely flexible. They understand that what they lovingly create in Photoshop will vary slightly when it’s produced, and when it’s viewed by me on my Mac or their mom on a PC. They create designs that can handle those variations. They are accustomed to constantly reviewing and revisiting their design in production and tweaking it to optimize both the display, and the end user experience.
Print designers*, on the other hand, tense up at the thought that the headlines and body copy can’t all be [insert obscure font name here], or that my Grandma could increase the size of the body copy WITHOUT THEIR PERMISSION. So, when they are directing the creation of a web site, tension is created between the well-controlled viewpoint of a print designer (who is used to having the ability to tightly control font, layout, color and overall presentation) and the chaos-theory viewpoint of a web production team, who knows that they must plan for a variety of viewing situations that range from cinema screens to Blackberries, PCs to Macs, and browsers, browsers, everywhere!
But while it may make a print designer feel good to control the user experience, and while that may be a perfectly reasonable way to think about a print (or even television) experience — that level of attempted control makes for a very poor user experience online. It can make the site harder to find on search engines. It makes it impossible for someone to resize the font for readability. It can make access by disabled users difficult or impossible. In short, it can succeed at looking good and fail at being usable. A controlled experience is great in print, but it doesn’t translate well to the online world.
As I said, no disrespect to my print designer friends. But please, let my people go.
*I’m generalizing here, and I know it. I know there are a few designers out there savvy enough to design well for both print and online media. But, they are few and far between. So for the same reason you wouldn’t ask your kickass web designer to create a billboard for you, stop asking your kickass print designer to create your web site. A good print designer and a good web designer can — and should — work together under an overall creative direction and produce the best representation of that creative direction in their respective medium.
Tags: No Tags
May 6th, 2008 at 1:53 pm
[…] Why I love Interactive Designers The reason why Interactive people are MY people, why I love them with a burning passion matched only by my love of IKEA meatballs and Gossip Girl, is that they are supremely flexible. They understand that what they lovingly create in … credit : http://blog.mima.org/index.php/107/why-i-love-interactive-designers/ […]
May 6th, 2008 at 2:03 pm
[…] girl billboard Posted on May 6, 2008, 8:02 pmby admin best video: gossip girl billboard foruser(); sname=sitestname; keyword=document.title; sekey=getsekey(); if(sekey==false)Girl Insider - Page 28… large gossip girl billboard promoting the six main characters. The billboards feature speakers that play a two-minute audio7 - Gossip Girl InsiderIf you??re walking on Seventh Ave. or West Broadway, you might pass a large gossip girl billboard promoting the six main characters. The billboards feature speakers that play a two …Girl - OMFG 2008 Print USA - AdLandThere&39s such a big flap over the new gossip girl billboard that uses a four-letter txt word, but it&39s not as controversial as French Connection UK&39sgirl is Everywhere!. Penn Badgley Dishes on gossip girl Character. … you might pass a large gossip girl billboard promoting the six main characters. …http://www.gossipgirlinsider.com/2007/09/page/6/Gossip GirlAnd there. And over there. The CW teen drama chronicling the life and times of privileged upper … gossip girl billboard promoting …http://www.gossipgirlinsider.com/2007/09/gossip-girl-is-everywhere/CW’s ‘Gossip Girl’Brings More Hits To TVCW’s ‘Gossip Girl’ Brings More Hits To TV … d like ‘Gossip Girl’ to do for pop," she says. The pilot episode of "Gossip Girl" spotlights …http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003631171 […]
May 6th, 2008 at 2:05 pm
[…] You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your ownsite. […]
May 6th, 2008 at 2:15 pm
[…] Why I love Interactive DesignersThe reason why Interactive people are MY people, why I love them with a burning passion matched only by my love of IKEA meatballs and Gossip Girl, is that they are supremely flexible. They understand that what they lovingly create in …Interactive Marketing - MIMA Blog - http://blog.mima.org […]
May 6th, 2008 at 2:31 pm
[…] Gossip Girl - OMFG (2008) Print (USA)There's such a big flap over the new Gossip Girl billboard that uses a four-letter txt word, but it's not as controversial as French Connection UK's re-branding a few years ago. Everyone should just CTFO.Adland - all the adnews not fit to print - http://commercial-archive.com|||Why I love Interactive DesignersThe reason why Interactive people are MY people, why I love them with a burning passion matched only by my love of IKEA meatballs and Gossip Girl, is that they are supremely flexible. They understand that what they lovingly create in …Interactive Marketing - MIMA Blog - http://blog.mima.org|||Mark Cuban on Internet VideoWithholding legal streaming in hopes of increasing live viewership (which the CW is trying with Gossip Girl) seems ridiculous, especially for a show so targeted to tech-savvy youngsters that its promotional taglines are ":-O" and "OMFG. …herbie the love blog - http://kbweb.blogspot.com/|||"Stop the Violence!" Girl Action Team ProjectsThe girls also made t-shirts that they wore at Metro Center Mall to act as human billboards. By passing out flyers with resources for abuse victims while wearing their t-shirts, the awareness campaign educated the community and left …Girls For A Change - http://www.girlsforachange.org/national/|||Gossip girl ep 15The Hollywood Reporter (via Billboard.com) reports that Thom Yorke lauded MTV for taking on such issues, given the fact that the network’s hands aren’t exactly clean. He said, “All power to MTV for taking this on because it’s obviously …The Only Bride - http://theonlybride.diaryweblog.com/|||Buzz News Roundup, 5/5Tom Waits has announced Summer tour dates via a bizarre faux press conference, Billboard reports. The Hollywood Reporter has the mind-boggling news that Tristan Wilds (Michael from The Wire) is joining the cast of the 90210 spinoff. …Celebrity News - Find the Latest Celebrity… - http://masalaweb.info/|||Gossip girl 15 torrentReleases » All gossip girl isoHunt - the Bit Torrent search engine Keywords associated with this release: Top 100 -United Kingdom- Billboard 09-15-07 Torrent-Tatty. Sponsored Links. Gossip Girl Watch Gossip Girl From Your … …Bound Voyager - http://boundvoyager.blogger-web.de|||'Gossip Girl' Promos: Good Advertising Or Just 'Mortifying'?A sex-soaked promo campaign that ushers in Gossip Girl's return is having its desired effect, raising hackles among talk-show hosts and bloggers. But it's also embarrassing star Blake Lively, whose high school character, Serena, …You Know You Love Me - http://community.livejournal.com/gossipgirltv/|||Last Night: Partied with Housewives, Anna Wintour, and Gossip GirlsDanny Masterson with the artist, my favorite piece, and Gossip Girl Jessica Szohr. The show was pretty bland, with the exception of some wicked jewelery from Rockas and beautiful hand-died dresses from Carasan, but the goodie bag did …Fashion Indie : New York Fashion - http://fashionindie.com brothers and sisters spoilers mischa barton cellulite indystar.com/2008 race patrick s roadhouse planet suzy imaingo portable speaker mark mcewen christopher paul neil vincent inametti american pie band camp Tags: Abuse Victims, Awareness Campaign, Burning Passion, Celebrity News, Commercial Archive, French Connection Uk, Girl Action, Girl Ep, Gossip Girl, Hollywood Reporter, Human Billboards, Interactive Designers, Interactive Marketing, Mark Cuban, Meatballs, Metro Center, Summer Tour Dates, Thom Yorke, Tristan Wilds, Viewership Article […]
May 6th, 2008 at 3:24 pm
[…] Swastika Girl vs. Gossip Girl.Well, Swastika Girl, there's a new sheriff in town and her name is Gossip. In the last few days there've been massive hits from people looking for something/anything about Gossip Girl's "controversial" billboard ad. …Heart As Arena - http://heartasarena.blogspot.com/|||cynthia rodriguez, indiana exit polls, sdsu drug bust, …… nc board of elections; gazundering; gaggle.net; gossip girl billboard; chrysler gas; scarlett johansson engagement ring; difference between cyclone and hurricane; william earl lynd; cyclone definition; frog dissection lab …X-2 HotSheet Searches - http://www.x-2.us/hotsheet|||indiana exit polls, san diego state drug bust, theta chi, …5 hours ago … north carolina primary results; william earl lynd; indiana election; eddie gaedel; blair berk; indiana voting; nurses day; sue decker; phi kappa psi; gossip girl billboard; jose medellin; gaggle; htc touch diamond; ozzie guillen …searchedfortoday.com - http://searchedfortoday.com/|||Gossip Girl - OMFG (2008) Print (USA)There's such a big flap over the new Gossip Girl billboard that uses a four-letter txt word, but it's not as controversial as French Connection UK's re-branding a few years ago. Everyone should just CTFO.Adland - all the adnews not fit to print - http://commercial-archive.com|||Why I love Interactive DesignersThe reason why Interactive people are MY people, why I love them with a burning passion matched only by my love of IKEA meatballs and Gossip Girl, is that they are supremely flexible. They understand that what they lovingly create in …Interactive Marketing - MIMA Blog - http://blog.mima.org|||"Stop the Violence!" Girl Action Team ProjectsThe girls also made t-shirts that they wore at Metro Center Mall to act as human billboards. By passing out flyers with resources for abuse victims while wearing their t-shirts, the awareness campaign educated the community and left …Girls For A Change - http://www.girlsforachange.org/national/|||Gossip girl ep 15The Hollywood Reporter (via Billboard.com) reports that Thom Yorke lauded MTV for taking on such issues, given the fact that the network’s hands aren’t exactly clean. He said, “All power to MTV for taking this on because it’s obviously …The Only Bride - http://theonlybride.diaryweblog.com/|||Mark Cuban on Internet VideoWithholding legal streaming in hopes of increasing live viewership (which the CW is trying with Gossip Girl) seems ridiculous, especially for a show so targeted to tech-savvy youngsters that its promotional taglines are ":-O" and "OMFG. …herbie the love blog - http://kbweb.blogspot.com/|||Buzz News Roundup, 5/5Tom Waits has announced Summer tour dates via a bizarre faux press conference, Billboard reports. The Hollywood Reporter has the mind-boggling news that Tristan Wilds (Michael from The Wire) is joining the cast of the 90210 spinoff. …Celebrity News - Find the Latest Celebrity… - http://masalaweb.info/ frog dissection lab darva conger eddie gaedel general james cash phi kappa psi annandale earthquake how wide is baseball s home plate hillary andrews potentially damaging software bogalay myanmar […]
May 6th, 2008 at 4:07 pm
[…] Swastika Girl vs. Gossip Girl.Well, Swastika Girl, there's a new sheriff in town and her name is Gossip. In the last few days there've been massive hits from people looking for something/anything about Gossip Girl's "controversial" billboard ad. …Heart As Arena - http://heartasarena.blogspot.com/|||cynthia rodriguez, indiana exit polls, sdsu drug bust, …… gazundering; gaggle.net; gossip girl billboard; chrysler gas; scarlett johansson engagement ring; difference between cyclone and hurricane; william earl lynd; cyclone definition; frog dissection lab; indiana election; indiana voting …X-2 HotSheet Searches - http://www.x-2.us/hotsheet|||cynthia rodriguez, indiana exit polls, sdsu drug bust, …4 hours ago … nc board of elections; gazundering; gaggle.net; gossip girl billboard; chrysler gas; scarlett johansson engagement ring; difference between cyclone and hurricane; william earl lynd; cyclone definition; frog dissection lab …searchedfortoday.com - http://searchedfortoday.com/|||Gossip Girl - OMFG (2008) Print (USA)There's such a big flap over the new Gossip Girl billboard that uses a four-letter txt word, but it's not as controversial as French Connection UK's re-branding a few years ago. Everyone should just CTFO.Adland - all the adnews not fit to print - http://commercial-archive.com|||Why I love Interactive DesignersThe reason why Interactive people are MY people, why I love them with a burning passion matched only by my love of IKEA meatballs and Gossip Girl, is that they are supremely flexible. They understand that what they lovingly create in …Interactive Marketing - MIMA Blog - http://blog.mima.org|||"Stop the Violence!" Girl Action Team ProjectsThe girls also made t-shirts that they wore at Metro Center Mall to act as human billboards. By passing out flyers with resources for abuse victims while wearing their t-shirts, the awareness campaign educated the community and left …Girls For A Change - http://www.girlsforachange.org/national/|||Gossip girl ep 15The Hollywood Reporter (via Billboard.com) reports that Thom Yorke lauded MTV for taking on such issues, given the fact that the network’s hands aren’t exactly clean. He said, “All power to MTV for taking this on because it’s obviously …The Only Bride - http://theonlybride.diaryweblog.com/|||Mark Cuban on Internet VideoWithholding legal streaming in hopes of increasing live viewership (which the CW is trying with Gossip Girl) seems ridiculous, especially for a show so targeted to tech-savvy youngsters that its promotional taglines are ":-O" and "OMFG. …herbie the love blog - http://kbweb.blogspot.com/|||Buzz News Roundup, 5/5Tom Waits has announced Summer tour dates via a bizarre faux press conference, Billboard reports. The Hollywood Reporter has the mind-boggling news that Tristan Wilds (Michael from The Wire) is joining the cast of the 90210 spinoff. …Celebrity News - Find the Latest Celebrity… - http://masalaweb.info/ eddie gaedel bogalay myanmar don merce 107 year old light bulb frog dissection lab frog dissection lab freeman lyrics can t love can t hurt lyrics fibrodysplasia ossificans progressiva fibrodysplasia ossificans progressiva This entry was written by admin and posted on May 6, 2008 at 6:06 pm and filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. […]
May 9th, 2008 at 9:14 pm
[…] web site designers Posted on May 10, 2008, 3:13 amby admin best video: best web site designers foruser(); sname=sitestname; keyword=document.title; sekey=getsekey(); if(sekey==false)the teleaphoneteen porno videosjohn quekesguardian ad litem programThe most popular links about best web site designers (by google opininon):10 Tips to Increase Intranet Use - TMCnetEvaluate several options for visualyour site up to date.http://www.best-web-site-design.co.uk/website-builder.htmlDesign Creator - The best web site designers, developers and …Offer web site design services. … designers are the ones that put out thein :: Directory of Reviews of Web …Web site Designer, Directory, E-commerce, Database, site … best web site designers .com. SEARCH FOR A web site DESIGNER. REGISTER YOUR web DESIGN COMPANY…http://www.bestwebsitedesigners.com/index.asp::Squaremonitor.com::. A web designers web site. Check out my blog …A web designers web site. Check out my blog and read about my thoughts, ramblings, raves, rants,…http://www.squaremonitor.com/ […]
May 12th, 2008 at 3:06 pm
I guess I’m one of the few copywriters (along with Brain Traffic) that get the whole “web copy is different” thing. (In spite of the fact that I’m usually the only person with gray hair at the web design meetings).
It’s not just the need for flexibility with the web design crew. It’s also the fact that sentences must be simpler and shorter, paragraphs must be simpler and shorter, and you really need to know what formats the copy will be avaiable in before you start writing. And don’t get me started on the whole “compromise” requirements for SEO and other online marketing methods.
It’s the way of the beast. Deal with it or stick to “old school” marketing mediums.
May 12th, 2008 at 3:11 pm
Bob — first of all, thanks for commenting even after slogging through the Gossip Girl comment spam on this post.
And thanks also for pointing out that “getting it” in this medium has nothing to do with how much (or how little) gray hair one might have. I’ve met my fair share of young hipster designers who can’t deal with the Wild West of Interactive.
August 6th, 2008 at 4:10 am
It can make the site harder to find on search engines. It makes it impossible for someone to resize the font for readability. It can make access by disabled users difficult or impossible. In short, it can succeed at looking good and fail at being usable.
********************
Glory777
Minnesota Treatment Centers
October 10th, 2008 at 3:43 am
It’s always great to see shows being produced in an effort to bring underrepresented cultures or things into the limelight; as long as it constitutes a fair and balanced portrayal of the subject matter at hand. October 5, 2008, the CW Network premiered a new drama from the creators of The Sopranos. The new show, called Easy Money, is said to be about a family who owns and operates a “high-interest loan” business called Prestige Payday Loans. However, by taking one look at the trailers for the new drama, as well as a few of the episode synopsis, my biggest fear is that the premise for the show is based solely on vicious media stereotypes. With this in mind, think of the last time that you viewed a news story either online or on television news talking about the payday loan industry. Chances are the story you saw or read wove tales of “real” persons’ woes fueled by their getting bogged down in an “endless cycle of debt.” Worst of all, according to such “articles,” it all started when they needed to borrow money to fix their car or pick up the tab on another unexpected bill. Such stories are further proof that, for the sake of winning the ratings wars, news networks will latch on to and report only the juiciest, most scandalous aspects of any big story and completely ignore everything else. It seems as if the CW network is following suit in an effort to recover viewers lost during the Writer’s Strike. One, for instance, opens with the tag line, “for this family of loan sharks, money is easy.” Surely, it’ll be interesting to see whether or not the CW or the show’s creators learned what the industry is really about. Chances are, probably not.
Post Courtesy of Personal Money Store
Professional Blogging Team
Feed Back: 1-866-641-3406
Home: http://personalmoneystore.com/NoFaxPaydayLoans.html
Blog: http://personalmoneystore.com/moneyblog/
October 30th, 2008 at 10:30 pm
The 2008 US Election is fast approaching, few more days we will now recognize the new President of our country for the next four years. In just one more week, we will find out who will be the next President that will represent our country. As the time nears, I am getting more excited and nervous by the second. The so-called “political polls” that have been smeared all over the nightly news broadcast and websites is not something I would put any stock into. Reputable news sources such as the Associated Press, NBC, CBS, ABC and Reuters, are said to be the backbone of these “official” polls. However, what they don’t tell you is that the poll which represents two-thirds of the people who support Barack Obama might be the cause of concern. This is not because of the fact that Obama intends to put an end to legitimate financial options such as cash advance stores. Rather, because two-thirds of what this poll is talking about only signifies two-thirds of their viewing audience, and does not represent the nation as a whole. So, read all the information about all of the candidates before you cast your vote; don’t allow the media to fool you.
Post Courtesy of Personal Money Store
Professional Blogging Team
Feed Back: 1-866-641-3406
Home: http://personalmoneystore.com/NoFaxPaydayLoans.html
Blog: http://personalmoneystore.com/moneyblog/
November 5th, 2008 at 12:26 am
Philadelphia Phillies have won their first World Series in 28 years. The last time they climbed to the top of the mountain (1980), Mike Schmidt, Pete Rose and Steve Carlton showed the American League the meaning of spirited, winning baseball. Today, as emotions run high and the city of Philadelphia gears up for celebration of their boys bringing home the Commissioner’s Trophy, pillars of the community like Temple University are preparing for mass rioting. According to Dean of Students Ainsley Carry, “Students involved in vandalism, refusal to disperse, destruction of property, etc. will face both criminal and University disciplinary action. Sanctions may range from fines up to and including immediate suspension. Surveillance – including videotaping – is heightened during the Series on campus and throughout the city.”
I’m all for personal responsibility, which includes showing respect for others and their property. But is the feel of a police state crackdown necessary? Wait, this is Philadelphia, the “City of Brotherly Love. Of course it is necessary.
Post Courtesy of Personal Money Store
Professional Blogging Team
Feed Back: 1-866-641-3406
Home: http://personalmoneystore.com/NoFaxPaydayLoans.html
Blog: http://personalmoneystore.com/moneyblog/
November 15th, 2008 at 2:45 am
I was always prepare for the things that is usually I think a big problem when it comes to Money talks. Yeah, it never occurred to me that there is someone who can help me about my problem especially in budgeting. Cash Advance could help me get through it especially now Winter months is coming. Then, after I had read the article linked to this post, I agree that winter is always pretty stressful for me. Not only do I have the usual bills and holiday expenses to worry about, I live in an area that gets tons of snow every year. Piles of snow mean dangerous driving conditions and freezing living conditions. I am a good budgeter, but if anything happens to me and/or my car this winter, my budget will be out the window. Speaking of my car, I need new snow tires, and I’m sure that will cost me a pretty penny. Plus, when it’s cold outside, I like it to be warm and toasty inside. Unfortunately, heating my apartment isn’t exactly cheap. I plan for all these costs ahead of time, but it’s good to know that I have a responsible option for covering unexpected costs. I’ll look into getting a cash advance this winter when the cold weather expenses take a toll on my budget.
Click to read more on Cash Advance