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Archive for July, 2006


MIMA Members at Chicago ad:tech

Monday, July 31st, 2006

The ad:tech conference in Chicago went off quite nicely and several MIMA members were in attendance. Here are a few brave souls willing to be photographed with a shoddy camera phone:

Andrew Eklund, CEO of Ciceron looking rather tan and well informed. Andrew did a bit of blogging about the ad:tech show.

Scott Severson of AdFusion exhibiting on the tradeshow floor.

Archives of the sessions covered at ad:tech will remain live on the ad:tech blog until the next show in New York.

Building Interactive Creative Solutions

Wednesday, July 19th, 2006

When is a website like an advertisement? When is it like a software application? How do creative directors, user experience advocates, graphic designers and information architects work together to craft a creative solution? Who owns the “big idea” – especially when there are a million small ideas? Who gets to be “The Decider?”

Join Karen McGrane from Avenue A Razorfish as she shares possible answers to these questions (plus any you might bring along). She’ll share examples and war stories from client projects like Mercedes AMG, Kodak and The New York Public Library.

Details on: “Building Interactive Creative Solutions

WHEN:
Wednesday, July 26

5:15 pm
Registration & cash bar

6 pm
Presentation

7 pm
Networking, food & cash bar

WHERE:
New Minneapolis Central Library
300 Nicollet Mall
Minneapolis

COST:
Members $20
Non-members $40

Register Online.

Note: In order to register online you will need to login with your MIMA account. If you do not have a MIMA account, you can create one (hey, they’re free).

ad:tech Chicago

Wednesday, July 12th, 2006

ad:tech
Coming soon to Chicago is the next installment of the most popular event for interactive marketers, ad:tech. This year’s Chicago conference promises outstanding keynotes on multicultural marketing, creativity and new ways for marketers to reach customers. Sessions range from search marketing to word of mouth to the development of personas.

More information is available on the ad:tech site at www.ad-tech.com. Try the discount code ATCHAB and you can save 20 percent.

If you can’t make it to the conference, the event will be covered on the ad:tech blog by Steve Hall of Adrants, MIMA member Lee Odden of TopRank, David Berkowitz of 360i and several other interactive marketing professionals.

Interactive Job Board from IAB

Wednesday, July 12th, 2006

In conjunction with SmartBrief, the Interactive Advertising Bureau (IAB) has announced the launch of a new job board to make it easier for recruiters and candidates to connect in the interactive industry. As with all interactive marketing segments, finding qualified talent is a challenge in the interactive advertising space which has grown to a $4 billion business as of first quarter 2006.One of the most popular areas of the MIMA site is of course, the MIMA job board which comes to you in two flavors: HTML and RSS.