Future Trends in Interactive Marketing
Over at Chief Marketer Josh Perlstein from Response Media has published an insightful list of 14 future trends in interactive marketing. This is a two part article that includes:
- Customer e-mail: Results are still improving
- RSS (Really Simple Syndication)
- Branded desktop applications and Instant Messaging (IM)
- Mobile communication
- Online media marketplace changes
- Multichannel marketing coordination and marketing-mix analysis
- Other ways to use search and new forms of search
- Community advertising
- Interactive TV and digital video recorders (DVRs)
- Proliferation of broadband, rich media, and video advertising
- Behavioral targeting, retargeting, and “personalized messaging”
- Gaming
- Promotions, streaming video, and interactive tools
- Multivariate optimization tools
Josh sums it up nicely:
“Industry studies continue to indicate that online communications can improve online and offline revenue and return on investment, time after time, in every industry and category, if executed and measured correctly. By understanding and appropriately testing developing trends and technologies in online communications, you can develop and optimize strategies that generate immediate behavioral response, shifts in brand perception, and positive financial impact.”
This would be a good topic for a survey to the MIMA membership. Perhaps we’ll see something like that in conjunction with the 2006 Summit.
