Minnesota Interactive Marketing AssociationLOG IN : SITE MAP : HOME

Archive for April, 2007


Worst Post Ever: Zero out of Five Stars

Thursday, April 12th, 2007

7 out of 10. Five stars. Two thumbs up. 6% on The Tomatometer. We all love reviews. In fact, a recent JupiterResearch and iProspect report says that one in three of us now use product reviews (or, more specifically, “social content”) before making a purchasing decision.

This is great for the current group of third party ratings tools looking for more publisher and e-commerce agreements. But it’s even better for you, you Glitter-hater. New sites trying to jump into the review game are realizing that there aren’t enough reviews to go around and are paying a premium for your opinion.

Now, I can finally get paid for my secret on removing barbeque sauce from pajamas.