I’m happy to introduce Ivan Nuñez of The Nancekivell Group for our next MIMA member interview. Ivan and the rest of the folks at The Nancekivell Group work with an exciting range of clients. I hope you enjoy “meeting” Ivan in this interview and leave a comment introducing yourself and saying hi!

Q: Tell us about The Nancekivell Group where you work. What type of businesses make up it’s client base and what services does The Nancekivell Group provide?

A: The Nancekivell Group specializes in strategic marketing communications. The company has 25 years of broad business experience providing services to clients of all sizes, from Fortune 500 corporations to non-profit organizations.

Current active accounts include Possis, St. Jude Medical, 3M, Best Buy, Cargill, Artic Cat, amongst others.

We provide services in:

• Corporate brand strategy and communications (Research and Competitive Analysis, Strategy and Positioning, Naming and Identity Systems Design, Brand Launch Programs, etc.)
• Marketing communications (Strategic planning, Message development and positioning statements, Employee communications and recruitment materials, Capabilities materials, etc.)
• Investor communications (Annual reports, online Annual reports, Investor presentations, Shareholder meeting materials, etc.)
• Interactive solutions (Web Site Strategy and Design, Intranets, Extranets, Web Applications, E-newsletters, etc.)

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OK, I admit it. Now that it’s summer, my reading list is much heavier on the “fun” side of things. However, I still at least make an effort to read a few books here and there that apply to my professional life.

When I can put down the latest from Laurie Notaro and get serious, here’s my list of recent and proposed reading:

Made To Stick I haven’t read this one yet, but would like to. Anyone else read this?

Net Words: Creating High-Impact Online Copy This is a great reminder of the rules behind good online copy. It’s also a good primer for folks new to online copywriting.

Waiting For Your Cat To Bark Some interesting recommendations on shifting marketing to better align with today’s in-control consumers of emerging media.

The Web Content Style Guide Even as a nerd-o content geek, I cannot bring myself to “read” this book. But it is good to have around.

Since I assume that everyone carries a backpack to and from work that contains reading material for your bus ride to work (like I do) — do tell: What’s in your backpack?