What’s in your backpack?
OK, I admit it. Now that it’s summer, my reading list is much heavier on the “fun” side of things. However, I still at least make an effort to read a few books here and there that apply to my professional life.
When I can put down the latest from Laurie Notaro and get serious, here’s my list of recent and proposed reading:
Made To Stick I haven’t read this one yet, but would like to. Anyone else read this?
Net Words: Creating High-Impact Online Copy This is a great reminder of the rules behind good online copy. It’s also a good primer for folks new to online copywriting.
Waiting For Your Cat To Bark Some interesting recommendations on shifting marketing to better align with today’s in-control consumers of emerging media.
The Web Content Style Guide Even as a nerd-o content geek, I cannot bring myself to “read” this book. But it is good to have around.
Since I assume that everyone carries a backpack to and from work that contains reading material for your bus ride to work (like I do) — do tell: What’s in your backpack?
June 6th, 2007 at 1:19 am
I liked Made to Stick. Professioanl SEO with PHP is great if you’re into the technical side of optimizing sites.
June 7th, 2007 at 7:34 am
Excellent. Thanks, Ed.
June 7th, 2007 at 7:05 pm
Right now The Long Tail by Chris Anderson is in my bag but I haven’t had a chance to read it yet and it’s about due back at the library. I guess I spend too much time reading Rocky the Mudhen by Sam Shane and Dan Marso.