6 Tips for High Ranking
If an online marketing agency promises you number 1 ranking in Google, don’t be deceived. Achieving high ranking is a long process that depends on the keyword phrases targeted and the website in question. Remember, there are no guarantees.
Here are 6 tips for gaining high ranking in Google:
#1 Perform Keyword Analysis
Be wise about the keyword phrases you target. Use a keyword popularity tool to analyze the popularity of a given keyword phrase. However, don’t rely solely on popularity in your selection; the most popular keyword phrases will more than likely also be the most competitive. Weigh popularity against the number of competitors for a given keyword phrase, along with your ability to provide dedicated and detailed content in support of that phrase.
#2 Choose One Theme
Make sure that your website is focused on one specific subject and does not attempt to include several unrelated threads. Google is looking for websites that are authorities in their subject area and the best way to become an authority is to focus your web copy on one specific topic. Just as a website about deep sea fishing would not come up in the results of a search on “Toyota cars”, a website that doesn’t appear to have one common theme will not be perceived as an authority in a particular subject and will not rank highly in searches.
#3 Regularly Update Your Content
The best way to become a subject matter expert (SME) is to regularly add new and relevant content to your website. Attaching a blog to your website is a great way to add fresh detailed content on a regular basis. In order to get the most out of a blog, you need to post to it at least once a week. Also make sure that your blog lives under your website’s domain, otherwise, you will not gain credit for the new content.
#4 Optimize Press Releases
Press releases are another way of generating fresh content. Optimizing press releases with relevant keyword phrases and distributing over a number of newswires also help you achieve high ranking for those keyword phrases. Aim to distribute an optimized press release at least once a month. Gain credit for the fresh content by posting each new release to your website or blog.
#5 Link Building
Just as Google looks at the type of content your website provides to assess whether you are an authority in your subject, the search engine spiders also look at which websites are linking to you and how many. Just like content, incoming links must be relevant to the your website and are intended to confirm your position as a subject matter expert.
#6 Add ALT Tags to Images
Search engines read text, not images. If you use graphics for buttons and use images on your website, it’s a good idea to attach text to those images so that the search engine spiders can read the tags.
