MIMA Summit Recap: Lance Loveday on SEO

Did you know that 62% of Internet users do not look any further than the first page of search engine results?

Lance Loveday’s breakout session on SEO reconfirmed the need for high search engine rankings and provided tips on how to get there.

Traditional SEO (keyword research, on-site optimization and link building) is still as important as ever, but with the evolution of the digital landscape, there is an increasing need to think about search engine optimization in terms of video, images, blogs and RSS Feeds.

Video Optimization

In today’s YouTube age, optimizing video is crucial. Here are some tips.

Keyword optimize video meta data
Include the word “video” in the file name so that search engines recognize that the file is a video
Make sure you allocate one URL per video

Image Optimization

Embed keywords in the file name, directory and alt text
Make sure images are not blocked by the robots.txt file

Blog Optimization

Just like optimizing a web site, blogs need to have keyword optimized meta data and on-page content.

Make sure your blog has tags and categories created with keywords in mind
Set up your blog to notify (ping) search engines when you add new content. You can use services such as pingomatic. Note: You still have to ping Google separately.
“Claim your blog” in Technorati, the leading blog search engine

From a usability standpoint:

Make sure users can easily subscribe to your RSS Feed by adding popular feed reader chiclets
Offer email-based subscriptions as well as RSS
Add links to popular social bookmarking sites

RSS Feed Optimization

RSS (Really Simple Syndication) is a great way to maximize distribution of content and subsequently, also maximize your online visibility.

Optimize your RSS Feeds with unique titles
Use a full text feed for the best user experience
Validate your feed using a service such as feedvalidator.org
Enable “auto-discovery” so that the user can see that an RSS Feed is available (indicated by the presence of the orange RSS chiclet in the web address bar)

Lance Loveday is the Founder and CEO of Closed Loop Marketing, an online marketing company that helps companies maximize return on their web investments.

This entry was posted by Lee Odden on Monday, October 8th, 2007 at 6:23 am and is filed under Best Practices, Interactive Marketing, MIMA Summit, Natural Search.
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MIMA Summit Recap: Lance Loveday on SEO

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