We are pleased to announce that the first MIMA podcast is now available in iTunes!

If you missed Jamie Roche’s Web Analytics presentation at our November salon, listen to the podcast to hear the Offermatica Founder’s story and learn how companies like Wal*mart and Carrot Ink find value in testing, targeting and personalization.

Download the MIMA podcast for free, subscribe to MIMA podcasts in iTunes.

Inspiration in comes in many forms.  Sometimes it’s looking at good ideas.  But sometimes looking at bad examples is just as instructive.  Take, for instance, the design of this men’s restroom.  Any time you see a hand-written sticky note trying to instruct or correct, you know there’s a design flaw.  There’s a virtual version of this too.  Just look for the brightly colored, bold, larger-than-normal-font-size statements that you sometimes see on web sites.  You’re sure to find that something is askew in the design, process or terminology.  The quickest fix?  Round up a couple of users and ask them to talk through the process.  Or, try running it past some of your MIMA buddies at the upcoming Holiday Party.