Analytics: The new black?

Earlier this week, Sapient announced the findings from its annual interactive marketing survey. Included in the results was this gem of a quote:

“In 2008, analytics will become the new black – the absolute, must-have essential for all marketing teams.”

The most encouraging thing about this quote is that it’s from Sapient’s Chief Creative Officer, Gaston Legorburu.

Key findings from the annual survey:

• Marketers feel confident in their ability to track search and email campaigns.
• Measuring across channels … not so much.
• Making changes to campaigns, based on metrics, takes time.

As you’re thinking about your professional resolutions for 2008 — do you see “more attention for analytics” on your list?

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This entry was posted by Julie Vollenweider on Saturday, January 26th, 2008 at 4:00 pm and is filed under Interactive Marketing.
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