The Future of Advertising According to Jan Leth
As the Ogilvy & Mather Digital guru, Jan Leth is a man of few words.  But he makes them count. On Monday night (Feb. 4th) at the Fine Line Music Cafe, he got pithy with the state of interactive.
His summary: “Dada. Data. Alpha. Beta.”
DADA: Interactive is a revolutionary mash-up just like the art movement.
DATA: User-generated content is re-shaping applications and authority.
ALPHA: Word of mouth now spreads so easily. Marketers need the alpha (males and females) on their side.
BETA: Everything is in flux. Accept imperfection. Stay in the flow.
He answered audience questions similarly. Minimum verbosity, maximum insight.
