MIMA Summit 2008: Sound bites
“Note to agencies: you are competing with publishers now.”
—Rebecca Lieb, The Decline of Advertising and the Creative Renaissance
“There’s too much competition between women. We need more collaboration.”
— Nancy Lyons and Meghan Wilker, Wired Women
“Digital is a mindset, not a medium.”
—Andrian Ho and Christian Erickson, Creativity: Bridging Traditional to Digital
“The challenge has always been getting signoff on an artifact you can’t deliver.”
—Jill Hewitt and Chris Bernard, Schematic and Microsoft: All Access Olympics
“Web properties today: 1) stagnant content 2) no interaction 3) about the company, not the customer”
—Valeria Maltoni, Corporate Blogger: Angel or Demon?
“The future is already here. It’s just unevenly distributed.”
—William Gibson, quoted by Chris Bernard, Schematic and Microsoft: All Access Olympics
“This is the best market for interactive in the country today.”
—Matt Wilson, MIMA President, Welcome Remarks
“Dance like an idiot and don’t sell anything.”
— Ze Frank, What Conversation?
What did you hear? Please share.
