Event Recap – Digital Reputation Management
Our January event was a panel discussion attended by nearly 200 interactive marketing professionals. While we all appreciate learning from the national experts, such as November’s speaker, Ginny Redish author of Letting Go of the Words – Writing Web Content that Works, these panel discussions are equally worthwhile to attend.
That’s because MIMA members have a ton of creativity, knowledge, experience – and personality – and the panel format is an excellent forum for us to share our expertise with one another. It’s one of the things that makes MIMA membership great.
Actionable take aways recommended by the panel follow. Like someone said: “If you’ve got clients, customers and competitors who A) know how to type and B) have Internet connections, seriously, don’t miss this discussion.”
- Set up a Google Alert for your company’s name as well as your own name
- Reach out to the people who are talking about you to help shape the message
Tammy Lee Stanoch, VP Corporate Communications for NWA
- Don’t overlook Twitter when listening for what people are saying about you
- Look for profile sites that are aggregating information about your company – sometimes the information can be incorrect and you can correct it
- Register your name on .org, .net, .biz, .tv and other domain extensions besides .com
Lela Phommasouvahn, Senior Consultant, Search Marketing for FindLaw, a Thomson Reuters Business
- Check out spy.apspot.com
- Before engaging customers in social media spaces, ask yourself what kind of relationship do you want
- Remember that you do not have control of your brand in social media – you won’t influence anyone until you build their trust
Steve Bendt, Social Technology Activist for Best Buy, Inc.
Moderator Greg Swan, Digital Strategy Manager at Weber Shandwick, also made the case for why digital reputation management should be a priority for any business by sharing the following quote from Warren Buffett.
“If you lose money for the firm by bad decisions, I will be understanding. If you lose reputation for the firm, I will be ruthless.”
Is this a corollary to the ageless axiom: “reputations take years to create but can be undone in seconds”? In today’s world of mobile internet, social media and user generated content, this is a truth that is wise to be mindful of.
For more information visit http://delicious.com/digitalreputationmanagement.
