Comments on: Event recap: Building a brand at 35,000 feet http://blog.mima.org/index.php/2010/05/event-recap-building-a-brand-at-35000-feet/?utm_source=rss&utm_medium=rss&utm_campaign=event-recap-building-a-brand-at-35000-feet Official blog for the Minnesota Interactive Marketing Association. Mon, 12 Sep 2011 15:36:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Diane Kulseth http://blog.mima.org/index.php/2010/05/event-recap-building-a-brand-at-35000-feet/comment-page-1/#comment-50070 Diane Kulseth Wed, 26 May 2010 13:46:41 +0000 http://blog.mima.org/?p=163#comment-50070 Porter Gale's quote: “Social media should be authentic, real and honest. People should follow because they want to.” is a great concept for all brands to consider. While the amount of followers or "likes" is good to have high, the true value is made by customers who are engaged in the brand and want to continue supporting it. If you have 150 active and committed followers, it doesn't matter what your actual follower count is. The 150 are the ones that are going to spread your message and support it (or let you know when you need to change things up). Those are the numbers that matter. Thanks for a great blog post! Porter Gale’s quote: “Social media should be authentic, real and honest. People should follow because they want to.” is a great concept for all brands to consider. While the amount of followers or “likes” is good to have high, the true value is made by customers who are engaged in the brand and want to continue supporting it. If you have 150 active and committed followers, it doesn’t matter what your actual follower count is. The 150 are the ones that are going to spread your message and support it (or let you know when you need to change things up). Those are the numbers that matter.

Thanks for a great blog post!

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