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How Cross-media Revived the TV Star

In celebration of the digital decade, it’s time to take a look at TV, mobile and tablet trends.

How Cross-media Revived the TV Star

 

Join us as we mark the 10th Anniversary of the MIMA Summit to discover more trends at the 2011 MIMA Summit, register today!

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A special thanks to Chris Havranek, a MIMA volunteer, for developing this content.  Chris is a User Experience Specialist at Hello Viking.   Chris also has a B.S. in Branding, Marketing and PR from MCAD. He can be found on Twitter at @ChrisHavranek.

Sources:

http://adage.com/article/digital/social-media-killing-tv/227028/
http://blog.nielsen.com/nielsenwire/online_mobile/in-us-smartphones-now-majority-of-new-cellphone-purchases/
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/nielsen-cross-platform-report-q1-2011.pdf
http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-ereaders-make-great-bedfellows/

 

 

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