What’s Your Favorite Online Brand?

It’s hardly surprising that search engines, Google and Yahoo, topped the list of online brand favorites in a recent JupiterResearch survey published on August 2.

3,500 people were surveyed by Jupiter analysts and the results communicated a definite brand bias by age group and gender. MySpace unsurprisingly snagged 32% of the 18 – 24 age group, while 21% of users 55 and older responded that they didn’t have a favorite online brand.

The Men are from Mars, Women are from Venus split came into play here with Google being the most popular choice among men and women voting instead for number 2 favorite, Yahoo.

Here are the top 8 results from the JupiterResearch survey:

1. Google
2. Yahoo
3. Amazon
4. eBay
5. MySpace
6. Microsoft
7. AOL
8. Apple

I can’t say there were any real surprises in the list above. I too would choose Google as my favorite (even though I’m female!)

What do you think? What’s your favorite online brand?

Bookmark ThisBlinkList del.icio.us Digg it Furl ma.gnolia Netvouz RawSugar Shadows Simpy Spurl Yahoo MyWeb

This entry was posted by Lee Odden on Monday, August 13th, 2007 at 7:02 am and is filed under Interactive Marketing, Branding.
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