What have you clicked for me lately?

Matt Dickman is already disappointed in me. You see, it took me way too much time to post this blog entry.

He himself would’ve had it on Twitter, 3jam and Pownce within minutes of leaving the Fine Line Music Cafe in Minneapolis last night.  That’s where he told MIMA members and MCAD students about “The Future of Advertising” and outlined the impact of social networking on mass communications. 

Of course, he wouldn’t have stopped with mere text. Matt Dickman would’ve uploaded photos, video clips and mini-podcasts, too. Then he would have checked any blog mentions through Radiant Six, or used his Google Alert to see where his name had popped up.

Matt is a veteran. He’s been blogging for four years. In fact, he used his Techno//Marketer blog to snag his current gig at Fleishman-Hillard in Cleveland, where he uses digital media for corporate public relations.

His talk wasn’t limited to social networking. He talked about advertising (which is changing).  And traditional interactive (which should be changing). And public relations, too.

Unlike those who worship the latest “bright shiny things,” however, Matt Dickman is a firm — one could almost say traditional — believer in the importance of strategy. Analyze your product. Understand your goals.  Know your audience. It sounds almost like old-school advertising and public relations.

But maybe that’s Matt’s point. We still need big strategies. (A Facebook page is not a strategy.) But as new technologies gain more converts, we also need to keep pace. For our clients — and for our own jobs.

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This entry was posted by Geoff Brown on Wednesday, March 19th, 2008 at 7:17 pm and is filed under Interactive Marketing.
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