Conversations About The Future Of Advertising
A Three Part Series
Ten years ago we launched an ongoing, always-in-beta speaker series called Conversations About The Future Of Advertising. Over 25 luminaries have participated since. In 2018 the series continues with a Summer of CATFOA—three different speakers, three different nights, and all kinds of ideas to expand your brain.
Wednesday June 20
Jeff Kling, former Chief Creative Officer at Fallon
He created Dos Equis’s “The Most Interesting Man in the World,” rubber-stamped Nike’s “Write the Future” campaign and authored the Miller High Life manifesto and campaign that still forms the playbook for many strategists, agencies, and brands. Recently Jeff gave Arby’s “The Meats,” helped America win their taxes for H&R Block, and helped Loctite win advertising’s Super Bowl. Just imagine what he has in mind for the future.
On June 20 we’ll hang with a man who hopes: 1. His ambient dislike of advertising has bettered his own work; and 2. That no one will mind his not having fulfilled his imagined potential as a world-champion surfer. In his fourteen-hundred thirty-seven-thousand years in the business, Kling has quarterbacked national and global work for Heineken, Coca-Cola, Jaguar, EA, Nokia, Volvo, Honda, The Eye Film Institute Netherlands, Miller Genuine Draft, ESPN, Clearasil, Gore-Tex and many, many more—and for a host of dead dot-coms, for whose busted first-wave bubble he is personally responsible.
Wednesday July 18
Sung Chang, Chief Creative Officer, EVP, at MRM McCann (NYC)
He’s built all kinds of mobile apps, payment systems, interfaces and experiential environments for Sony, Nike, Kraft and Time Warner. He's taught at Columbia University, Miami Ad School and the School of Visual Arts as well as designed album covers for the Wu-Tang Clan. He helped build the future we’re living in now—so what does he see coming next?
Sung Chang spent the past 20 years leading creative teams, building new practices and departments, and helping brands and agencies embrace and integrate digital. He's currently the CCO of MRM//McCann East working across accounts such as the U.S. Army, NY Lottery, Cigna, IHOP and USPS. Most recently, he was the Executive Creative Director of AKQA NY, primarily leading the Verizon and Starbucks accounts And as ECD at Ogilvy & Mather he led Nestle, Motorola, American Express, Castrol, BP, Cisco, SAP, DuPont, Metlife and Yahoo!
Thursday Aug 16
Jen Facoun, Chief Customer Success Officer at Codelattice
She’s lived and worked in Dubai and Singapore, Sydney and Detroit—developing new ecommerce brands, payment platforms, user experiences and integrated marketing.. She’s fluent in Bitcoin, Blockchain and AI. And we’re going to talk about it all, and learn how code might just save the future of advertising.
Jen Faucon serves as Chief Customer Success Officer at Codelattice, a global digital solutions provider with expertise in cyber security, cloud computing, AI and digital marketing. She’s worked agency-side for MRM and BBDO and iProspect, and client-side for SendItLater. She graduated from Tufts University, hold a M.Ed. from Lesley University in English as a Second Language, and is a Babson College M.B.A. candidate in Entrepreneurship and Global Management.