Breakout Speaker: Julie Batliner


Session Topic: Marketing the Big Event

Yeah, we know that the Superbowl is coming to Minneapolis but what about the XGames that were just here (and returning in 2018), the NCAA Final Four coming in a couple of years and so much more highlighting the Twin Cities.

We've assembled an all-star cast of marketing leaders to share with us how these "big events" are done. Join Minnesota Super Bowl Host Committee Vice President of Communications and Events Andrea Mokros, U.S. Bank's Chief Marketing Officer Elizabeth McDonnell, Carmichael Lynch Relate President Julie Batliner and leaders from the Minnesota Vikings in a discussion moderated by one of the KARE11 sports team members.

Together, this panel represents decades of experience working directly and indirectly on major national and international events. They’ve guided their brands and their clients toward strategies that have made them shine during extraordinarily visible events, and the expertise that they share will be invaluable to attendees looking to jumpstart similar efforts.

About Julie Batliner

Julie Batliner oversees the leadership and direction for both the creative and public relations agencies within Carmichael Lynch / Carmichael Lynch Relate. She is the lead catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing solutions. This unique ability to activate multiple and distinct agency resources based on individual client’s needs has accelerated growth for clients and agency alike. Batliner has earned industry-wide recognition for her work, including Silver Anvils, Effie Awards, SABREs and PRSA Classics, among others, on behalf of some of the most prestigious brands in the world. She has been individually recognized as a recipient of two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year, a Champion of PR by PRWeek and a Working Mother of the Year by She Runs It (formerly AWNY). Batliner is a long-time resident of Minnesota with her two children and husband, and is an active member of her community, serving on the board and executive committee of Meet Minneapolis, Convention and Visitors Association.


Andrea Mokros
Minnesota Super Bowl Host Committee Vice President of Communications and Events

Brett Diamond
Minnesota Vikings Director of Partnership Activation

Elizabeth McDonnell
U.S. Bank's Chief Marketing Officer

Eric Perkins Sports Anchor & Sports Director, KARE 11