Breakout Moderator: Brett Kreisman
Influencer marketing is hot for a reason - it works. Linqia’s State of Influencer Marketing 2017 report found that 94% of marketers who used influencer marketing last year found the tactic to be effective, and yet 78% say determining the ROI of influencer marketing is one of their top challenges in 2017. The emerging role of AI in influencer marketing promises to help solve the ROI challenge, transforming influencer marketing from a PR tactic into a scalable media channel. As confusion mounts over which divisions should own influencer marketing and technology advancements push the industry forward, learn what to expect from this rapidly evolving channel going into 2018.
About Brett Kreisman
Brett Kreisman is Lead Brand Partner for Linqia, the first performance-based influencer marketing platform. Prior to joining Linqia, Brett led the McDonald's US & global partnership at Twitter, cultivating executive relationships and driving revenue growth across North America, LATAM, Europe and APAC. Brett has extensive experience providing consultative and educational guidance to Fortune 100 senior executives, having also held advertising executive and leadership roles at AdKeeper, MySpace, Microsoft, and DraftFCB. Brett is a graduate of Northwestern University and currently resides in Chicago with his wife Alicia and their two kids. Follow him @brettk