Breakout Speaker: Chris Bondhus
Breakout Session: The Role of Video Content in a Multi-channel Media Mix
In this session, experts from Brightcove and Nina Hale will dive deep into the role of video content in a multi-channel media mix. No matter how big or small the role of video is in your marketing strategy, this session will cover when video is most effective, what it is best used for, and where it should be incorporated for maximum impact. The session will also look forward at trends in video content that marketers should be aware of, including virtual reality, live video, and the race to create original, syndicated content.
Chris Bondhus, Senior Director, Demand Generation, Brightcove
Chris Bondhus is the Senior Director of Demand Generation for the leading video platform, Brightcove. He has nearly 20 years of experience creating and executing marketing plans aligning brand, product, and sales strategy to revenue objectives. Chris has designed, launched, and marketed dozens of SaaS, mobile, or cloud products for major brands including Monster.com, Carbonite, and now Brightcove. An expert in Account Based Marketing, Chris is a frequent speaker at industry events such as Sirius Decisions Summit, Oracle Modern Marketer, and the Marketing Innovation Summit.