Breakout Moderator: Craig Pladson
Session Topic: State of Digital Marketing in Minnesota: 2017 and Beyond
There are hundreds of tools, technologies and resources for digital marketers. But platforms are meaningless if a seamless personal experience for consumers cannot be crafted, implemented and tracked. After several hundred survey responses and one-on-one interviews, MIMA learned about how today’s local marketers are making sense of this tangled web of marketing tools, trends and technology. Earlier this year, we release our findings in the report How Minnesota Marketers Are Rethinking the Ideal Consumer Journey. To continue the conversation about what’s on the minds of modern marketers in Minnesota, Craig Pladson of GoKart Labs will be moderating a panel that includes a handful of people we interviewed in the report.
During our panel, we’ll discuss the key challenges marketing leaders are facing, how they’re using data to personalize experiences, their approaches to content creation and how they’re empowering and enabling their teams to drive digital marketing innovation. We’ll end our discussion talking about the actions marketers can immediately take to make a positive difference in how they leverage digital to grow their businesses and brands.
About Craig Pladson
Craig Pladson has spent his career driving digital innovation for brands like Cheerios, Purina, Land O’Lakes, Caribou Coffee, Boston Scientific, Mayo Clinic, ESPN, Best Buy, Johnson & Johnson, Laureate International Universities and more. All of this has been made possible by working for great companies such as GoKart Labs, General Mills, Colle+McVoy and Digital River. Craig received his Bachelor of Arts from Gustavus Adolphus College and a Master of Business Administration from the University of St. Thomas in 2010. To continue his pursuit in education, he spends his mornings adjunct teaching at the University of Minnesota in the School of Journalism and Mass Communication.
Brendon Schrader, Chief Executive Officer, Antenna
Mitch Hawes, Digital Marketing Specialist, Minneapolis Institute of Art
Katherine Guarino, Digital Marketing Communications Planner, General Mills
Lori Davis, President, Martin Williams