Breakout Moderator: Eric Perkins


Session Topic: Marketing the Big Event

Yeah, we know that the Superbowl is coming to Minneapolis but what about the XGames that were just here (and returning in 2018), the NCAA Final Four coming in a couple of years and so much more highlighting the Twin Cities.

We've assembled an all-star cast of marketing leaders to share with us how these "big events" are done. Join Minnesota Super Bowl Host Committee Vice President of Communications and Events Andrea Mokros, U.S. Bank's Chief Marketing Officer Elizabeth McDonnell, Carmichael Lynch Relate President Julie Batliner and leaders from the Minnesota Vikings in a discussion moderated by one of the KARE11 sports team members.

Together, this panel represents decades of experience working directly and indirectly on major national and international events. They’ve guided their brands and their clients toward strategies that have made them shine during extraordinarily visible events, and the expertise that they share will be invaluable to attendees looking to jumpstart similar efforts.

About Eric Perkins

Eric Perkins joined KARE 11 in November of 1996 as a sports reporter and in 2012 was named weeknight sports anchor and sports director at KARE. As a sports reporter Perkins gained much attention with "Perk at Play." Created in the winter of 1997, the hands-on segment gave Perk a chance to try everything from ski-jumping to bullfighting, from driving a car in a demolition derby to playing baseball for the St. Paul Saints, just to name a few. The series won several awards, including an Emmy.


Andrea Mokros
Minnesota Super Bowl Host Committee Vice President of Communications and Events

Brett Diamond
Minnesota Vikings Director of Partnership Activation

Elizabeth McDonnell
U.S. Bank's Chief Marketing Officer

Julie Batliner
Carmichael Lynch / Carmichael Lynch Relate President