Breakout Speaker: Heather Murphy

Breakout Session: The Role of Video Content in a Multi-channel Media Mix

In this session, experts from Brightcove and Nina Hale will dive deep into the role of video content in a multi-channel media mix. No matter how big or small the role of video is in your marketing strategy, this session will cover when video is most effective, what it is best used for, and where it should be incorporated for maximum impact. The session will also look forward at trends in video content that marketers should be aware of, including virtual reality, live video, and the race to create original, syndicated content.

Heather Murphy, VP of Performance Content & Social Media, Nina Hale / Performance Digital

With proven strategic leadership in integrating content and performance data, Heather Murphy leads Nina Hale's comprehensive content performance, SEO, user experience, and social media teams. Murphy’s expertise delivers clients strong results by flawlessly combining digital data with the content consumers need to find. Prior to Nina Hale, Murphy led social media and content at the brand-enterprise level at Deluxe. Prior to Deluxe, Murphy managed the communications and social media initiatives at Cambria and Sun Country Airlines.

Co-Presenters

Chris Bondhus Senior Director, Demand Generation, Brightcove

Kathleen Petersen VP of Media, Nina Hale/Performance Digital