Breakout Speaker: Joe Piaskowy
Influencer marketing is hot for a reason - it works. Linqia’s State of Influencer Marketing 2017 report found that 94% of marketers who used influencer marketing last year found the tactic to be effective, and yet 78% say determining the ROI of influencer marketing is one of their top challenges in 2017. The emerging role of AI in influencer marketing promises to help solve the ROI challenge, transforming influencer marketing from a PR tactic into a scalable media channel. As confusion mounts over which divisions should own influencer marketing and technology advancements push the industry forward, learn what to expect from this rapidly evolving channel going into 2018.
About Joe Piaskowy
Joe Piaskowy leads real-time social media efforts and influencer engagement for McDonald’s USA. He also leads McDonald’s national social strategies for select campaigns (McCafe, Delivery, Mobile Order and People) as well as experiential and sponsored marketing events including Coachella Valley Music & Arts Festival, Made in America, Fashion Week and more.