Breakout Speaker: Kathleen Petersen

Breakout Session: The Role of Video Content in a Multi-channel Media Mix

In this session, experts from Brightcove and Nina Hale will dive deep into the role of video content in a multi-channel media mix. No matter how big or small the role of video is in your marketing strategy, this session will cover when video is most effective, what it is best used for, and where it should be incorporated for maximum impact. The session will also look forward at trends in video content that marketers should be aware of, including virtual reality, live video, and the race to create original, syndicated content.

Kathleen Petersen, VP of Media, Nina Hale/Performance Digital

Kathleen Petersen serves as the Vice President of Media and is responsible for media strategy, innovation and execution, as well as overseeing Nina Hale's media leadership team. Petersen has strong experience in all phases of the digital marketing process, from setting strategy for B2B and B2C clients through execution and measurement. Current and past clients include Renewal by Andersen, Blue Cross and Blue Shield of Minnesota, Target, General Mills, Regency Beauty Institute, JVC, Schwans, Bloomington Convention and Visitor’s Bureau, Cambria, Land O’Lakes, OptumHealth, Dairy Queen, and 3M.

Co-Presenters

Chris Bondhus Senior Director, Demand Generation, Brightcove

Heather Murphy VP of Performance Content & Social Media, Nina Hale / Performance Digital