Breakout Speaker: Maria Sipka
Influencer marketing is hot for a reason - it works. Linqia’s State of Influencer Marketing 2017 report found that 94% of marketers who used influencer marketing last year found the tactic to be effective, and yet 78% say determining the ROI of influencer marketing is one of their top challenges in 2017. The emerging role of AI in influencer marketing promises to help solve the ROI challenge, transforming influencer marketing from a PR tactic into a scalable media channel. As confusion mounts over which divisions should own influencer marketing and technology advancements push the industry forward, learn what to expect from this rapidly evolving channel going into 2018.
About Maria Sipka
Recognized as one of the leading women in technology by Forbes, Maria Sipka is the co-founder and chief evangelist of Linqia, the first performance-based influencer marketing platform. Linqia helps over 250 leading national brands and their agencies drive concrete business results from their influencer marketing programs, including Black & Decker, Gerber, JP Morgan Chase, Kimberly Clark, NBC, Nestle, Nickelodeon, Purina, Samsung, Unilever, Viacom and Walmart. Prior to Linqia, Maria was the founding COO at XING, Europe’s leading business network, exiting shortly after its IPO. She also founded the content marketing agency Cherry Communications at age 18 and grew the agency to be one of the most respected consultancies in Australia.