Breakout Speaker: Morgan Molitor

Breakout Session: The Future of Influencer Marketing

Influencer marketing is hot for a reason - it works. Linqia’s State of Influencer Marketing 2017 report found that 94% of marketers who used influencer marketing last year found the tactic to be effective, and yet 78% say determining the ROI of influencer marketing is one of their top challenges in 2017. The emerging role of AI in influencer marketing promises to help solve the ROI challenge, transforming influencer marketing from a PR tactic into a scalable media channel. As confusion mounts over which divisions should own influencer marketing and technology advancements push the industry forward, learn what to expect from this rapidly evolving channel going into 2018.

 

About Morgan Molitor

Morgan Molitor is one-half of construction2style, a husband and wife remodeling, design, styling, and blogging team. construction2style specializes in full home residential remodeling, interior styling and design, carpentry, and custom-built furniture designs. Morgan and her husband, Jamie, blog about every detail of their current projects, helping readers replicate them in their own homes. construction2style has been featured on The Huffington Post, Inspire Me Home Decor, Midwest Home, Design and DIY Magazine, Luxe Interiors + Design, Remodelaholic, WCCO, and Twin Cities Live.

 

Co-Presenters

Maria Sipka
Co-founder and Chief Evangelist, Linqia

Joe Piaskowy
Digital Marketing Manager, Social Newsroom, Influencers, and Experience, McDonald's

Brett Kreisman
Lead Brand Partner, Linqia